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Navigating in a new country or region can be daunting, especially when your company and product or service might not have the cache it has in your home market. Even with a strong corporate vision, building brand recognition takes time and effort. And with the right knowledge it can be a less bumpy road to success.
When it comes to marketing and public relations, lay the groundwork and remember these five tips:
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While we live in a new world with a plethora of arrows in the PR quiver, the press release is still an important foundational tool to master and leverage. It is a shout-out to the world and helps draw the spotlight to your company and its stellar progress. Keep these five types of news in mind, and you’ll be creating a steady drum roll of good news to catch the media's interest as well as build confidence amongst stakeholders such as investors, partners, customers and more.