“Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker
For far too many companies today, the main focus is on engineering and product development. This laser focus bodes well for creating breakthrough innovations. And while these products may indeed change the world as we know it, without marketing and PR, no one will ever know about them. This gives companies with better PR and marketing, but not necessarily better products, a competitive edge.
If you’re not convinced, here are 5 reasons why you should care more about PR and marketing:Read More »