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Are Newswires Still Relevant Today?

The press release is approved. Let’s get it across the wire. Let’s not!

This has happened before. You find yourself in a tug of war between newswire advocates and antagonists. Each group insists their way is the only way. The advocates argue that services like Business Wire and PR Newswire offer a broader reach and deliver trustworthy content. But the cynics are up in arms about costs and insist that social media will suffice.

SKC is here to say, wires are wise to use, just not all the time. Definitely, let’s use the wire for big news such as funding rounds and major product launches, but let’s decide on a case-by-case basis on softer news like new hires and award wins.

Here are 6 reasons newswires are still relevant and helpful to companies today:

1. Make Your Release Official

A press release that “has just crossed the wire” with a date and time stamp immediately establishes itself as an “official” announcement, something that a simple release posting on your website can’t accomplish. This simple act provides you with additional gravitas, and if you’re a startup, allows you to begin building much-needed momentum for scaling your business.

2. Broaden Your Reach

Wire services have established and ever-expanding distribution channels with media touch points all over the globe. A wire-distributed release will be picked up by hundreds of portal sites, word for word, helping you broaden its reach beyond just your own company channels.

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Are Press Releases Still Relevant Today?

The press release is dead. Long live the press release!

The debate as to whether the press release is a relic of the past (the first one was sent over 100 years ago), or still a relevant tool today has been raging for the past few years. No one reads them, they don’t get “picked up,” and SEO value is limited these days, say the press release naysayers. But we’re here to tell you, don’t rule them out entirely. And while at times another tactic will work better, they do fulfill some very useful PR purposes.

Here are 6 reasons to keep press releases in your PR toolbox:

1. Releases are Trustworthy

The release is a go-to source for reliable information -- it's information direct from the horse's mouth, so to speak. And when well-written, it provides consistent, factual messaging for the company to get out to its audience.

2. Attracts Visual Interest

The press release of yesterday was a block of text with little to catch the eye. But not anymore. Now a release can provide excellent content, and also be a host for images, videos, and other multimedia to add value to your news. Editors love an attention-grabbing picture. 

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8 Content Types to Boost Your Digital Marketing

Content is the main ingredient when you’re cooking up a luscious digital marketing strategy. Just like how a chef works with different ingredients, you can work with varying types of content to entice your customers.

Here are 8 types of content to boost your digital marketing:

1. Publish a Hearty Blog

Short for “weblog,” blogs function both as a type of content and a channel to publish that content. This makes your company blog an excellent hub for all of your other content. As a channel, a blog is a homemade meal to social media's restaurant. Preparing all of your ingredients seems like a hassle at first, but you get to decide how your blog looks, feels, and tastes to give it a personal touch that serves you and your audience.

2. Send a Sweet Treat E-Newsletter to their Inbox

We've talked before about how newsletters can grow your business, but it's also a great piece of a digital marketing strategy. When paired with other content, like a review of your month's blog posts or promoting your latest e-book, personalized newsletters make for a compelling one-two punch. Newsletters are a place where you can talk directly to one customer instead of having to feed an audience. This makes them intensely personal and a great way to connect.

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5 Types of News to Consider When Writing a Press Release

While we live in a new world with a plethora of arrows in the PR quiver, the press release is still an important foundational tool to master and leverage. It is a shout-out to the world and helps draw the spotlight to your company and its stellar progress. Keep these five types of news in mind, and you’ll be creating a steady drum roll of good news to catch the media's interest as well as build confidence amongst stakeholders such as investors, partners, customers and more.


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