SKC Insights

With the emergence of ChatGPT and all its hoopla, artificial intelligence is once again a hot topic, It’s now impossible to find an industry that’s yet untouched by AI, including public relations. Will AI replace PR, marketing, and communications teams at your company one day soon? 

In a recent interview, Jacob Puthenparambil, CEO of PR firm Redhill, was asked whether he thinks technologies like ChatGPT will replace PR. AI, he said, could replace some content production, but at the end of the day, PR is still a people-driven industry. AI is a tool, not a human and lacks the emotions needed when it comes to much of the business. Do you agree?

There are some challenges of AI in PR, but there are many upsides too. Let’s take a look at the top 3 of each—and how they might affect your business.

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2022 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. With another exciting year behind us, SKC has compiled our take on the top public relations trends and challenges for the year ahead. What will 2023 bring? Here are six trends to consider and leverage for your company:

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The new year is an opportunity for reassesment and goal-setting for your business. Reviewing what worked and what fell flat in the past year can reveal new insights to bolster your 2017 PR and marketing initiatives. SKC is pleased to offer our blog readers a 45-minute complimentary consultation to help you jumpstart the new year.

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