SKC Insights

What a difference a year makes! With 2020 in the rearview mirror, is it wise to predict what the next year holds? Our team thinks it’s worth a shot.

While "change” might still be the name of the game, 2021 already looks full of possibilities. As COVID-19 vaccines roll out around the world, the economy bounces back, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans. We might be a little biased, but we truly believe that now, perhaps more than ever, is the time to partner with a communications agency to be successful in a brave new world.

You might be asking, “but why should I partner with an agency?”

Ahh, we're glad you asked. This is the question that most C-suite executives have to ponder at some point in time. Before we dive into how an agency partner can help with the latest and greatest in the coming year, here are 7 reasons why engaging with a PR firm is smart business in general.

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Navigating in a new country or region can be daunting, especially when your company and product or service might not have the cache it has in your home market. Even with a strong corporate vision, building brand recognition takes time and effort. And with the right knowledge it can be a less bumpy road to success.

When it comes to marketing and public relations, lay the groundwork and remember these five tips: 

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The Year of the Yang Red Monkey heralds a year of adventure and discovery, a time for new beginnings and for forging ahead. Are you an Asian company with your eyes and heart set on expanding in the U.S. market this year? On top of the 99 things to do, are your advisors also nudging you to launch a public relations program to bolster your company’s US presence?

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