SKC Insights

Lead generation is like matchmaking for your business—it’s all about pairing your brand with the perfect prospects. Whether you’re reeling them in with scroll-stopping content or grabbing attention with targeted ads, every move counts. From sprucing up your website to engaging fans on social media, each strategy has its part to play in attracting, connecting, and converting customers. Let’s explore 6 fun and effective ways to make lead generation easier, smarter, and more effective as we set your business up for long-term success.

Does your brand need a refresh? A rebrand isn’t about losing your unique identity—it’s about evolving it to stay relevant, engaging, and top-of-mind.  Whether it’s a sleek new logo or sharper messaging that ensures consistency, staying current means staying competitive. A strategic brand refresh can revitalize your business, attract new customers, and reconnect with existing ones. Here’s how SKC can help brands transform and thrive:

SKC is excited to welcome Vigloo, an innovative short-form video platform, as our newest client! As Vigloo prepares to bring bold, bite-sized dramas to the competitive US market, SKC is ready to support its expansion with a powerful, data-driven communications strategy. 

Big news in the skies! SKC proudly congratulates our client, STARLUX Airlines, on the launch of its fourth U.S. destination—a brand-new Ontario, California to Taipei nonstop route, taking flight June 2, 2025. 

Successful events don’t just happen by chance—they’re built with purpose, precision, and a dash of creativity. Every detail, from setting clear goals to nailing logistics and timelines, must align with your brand’s vision. But planning is just the beginning. The real success unfolds through promotion, flawless execution, and meaningful post-event follow-ups that leave your audience talking. In this blog, we’ll break down 6 essential elements to take your event from ordinary to unforgettable:

Earli is transforming early cancer detection and treatment by bioengineering cancer cells to reveal and destroy themselves. Developed at the intersection of biology, engineering, and software, this platform answers the critical question — “Is it cancer? Y/N” — while enabling targeted therapeutic applications, paving the way for a new era in cancer care. 

SKC proudly celebrates our client, STARLUX Airlines, on achieving the prestigious 2025 APEX Five Star Major Airline Award, a recognition based on millions of verified passenger reviews. This honor reflects STARLUX’s exceptional dedication to redefining luxury air travel through world-class service, Michelin-inspired cuisine, modern amenities, and the world’s youngest fleet. With a growing network of 26 destinations and an unwavering commitment to excellence, STARLUX continues to elevate the passenger experience while making premium travel accessible to all.

We’re excited to share that Northern Light Venture Capital (NLVC) has been spotlighted by Deal Street Asia. Co-founder Jeffrey Lee highlights NLVC’s unique position in the global venture capital landscape, with US-based LPs recognizing China as a key area for growth despite market challenges. 

NLVC’s steadfast focus on early-stage investments continues to drive success, with recent IPOs for Black Sesame Technologies and Zhejiang Taimei Medical Technology. With two more IPOs expected this year, NLVC exemplifies excellence in fostering innovation. 

Read the full article here and celebrate NLVC's remarkable achievements with us!

In today’s hyper-connected world, a single misstep can quickly escalate into a full-blown crisis, jeopardizing your hard-earned reputation. But crisis management goes beyond merely putting out fires—it’s about anticipating the flames and equipping your organization to extinguish them before it spreads. 

Proactive crisis management begins with identifying potential risks and creating a thorough response plan. This preparation builds resilience, empowering you to act decisively when challenges arise. A swift, well-executed, and transparent response can transform a crisis into an opportunity for growth. Here are five examples showcasing the power of proactive, decisive action:

Influence the influencers! This has become the new motto for the modern marketer. Indeed, for brands looking to connect with their audiences in meaningful ways, influencer partnerships have become an indispensable strategy in the marketing toolbox. Whether the goal is to boost awareness, drive sales, or build trust, a well-executed influencer campaign can deliver impressive results. From selecting the right collaborators to fostering authentic and lasting relationships, here are five actionable tips to help maximize the impact of your influencer strategy: