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How PR Changed the Lives of These 4 Startups

You’re proud of your startup, and rightly so! Building a startup is no mean feat and you want to share your company with the world. As a new company looking at the giants monopolizing your industry, this can be daunting. But a good dose of PR and marketing can give you the leg up you need.

Even the big guys rely on PR. As Bill Gates said, “If I was down to my last dollar, I’d spend it on public relations.” Not convinced it’ll work for your startup? Just take a look around! Many startups get their foot in the door for new customers and potential investors by leveraging proven public relations and marketing strategies.

Here are 4 examples of how PR changed the lives of these startups for the better:

1. TrustGo: Executing a Multi-Prong Campaign

In a crowded mobile security market, TrustGo relied on SKC’s PR prowess to put together a multi-prong campaign that led to a dramatic spike in app downloads. Additionally, the spike in media attention and coverage led to heightened interest and overtures from bigger publicly-listed companies, eventually leading to an acquisition by Baidu, the “Google of China”! As part of the campaign, we focused our PR muscles on a tenacious media outreach program and also leveraged content marketing in the form of the Quarterly TrustGo Mobile Mayhem Report. Our case study shares how we did it.

2. Zoom.ai: Zooming in on Being a Problem Solver in Eyes of Media

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14 Reasons Why Companies Embrace PR

When Steve Jobs received his first big investment for the Apple – $250,000 from angel investor Mark Markkula — it was meant for the development of the new Apple II product, the first major Apple product to hit the masses. However, before he started investing in new hardware, Jobs hired the best PR professional in Silicon Valley, Regis McKenna. Jobs knew before he could focus on building the products that would launch his company that he needed to have a PR plan in place.

Jobs embraced PR, and so do Richard Branson and Bill Gates. How about you? In fact, Gates once said, “If I was down to my last dollar, I’d spend it on public relations.” And these business titans aren’t alone in their fervent faith in PR. Many executives from companies feel the same.

Here are 14 reasons why:

 

1. Master Your Message

If you don't tell your story, others will tell it for you. Avoid negative or misleading press by presenting the best version of yourself with public relations.

2. Differentiate Yourself

With so many products and services out there now, it is far too easy for customers to get overwhelmed. Good PR programs can make you stand out from the pack. As Seth Godin says, “People do not buy goods and services. They buy relations, stories and magic.”

3. Create Buzz (and Adoration)

Do you have a product coming out? Start building that fan and customer base by influencing the influencers. Stoke that excitement with social media, bloggers, journalists, grant interviews, offer reviews and you’ll see awareness evolve to adoration.

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4 Reasons for Becoming a Thought Leader

Before the internet was everywhere, Amazon founder Jeff Bezos had a vision of selling books, then everything, online. While people were happy with cell phones that were only used to make calls, Apple Founder Steve Jobs had a vision of a phone that was much smarter. And Facebook COO Sheryl Sandberg had a vision for women in the workplace to “lean in” and take charge of their careers.

Bezos, Jobs and Sandberg…not only did they forge new paths, they were inspiring teachers and extraordinary thinkers. And they’ve made an imprint. They’re leaders that others most want to meet, learn from and emulate.

They are thought leaders.

Just telling people you are a thought leader doesn’t make you one. Thought leaders are people who have visions and strong degrees of expertise in particular subjects, topics, or issues. But more than that, they have publicly and relentlessly demonstrated their bona-fides over time by taking a stance, having a perspective, and voicing their views and opinions.

Being a thought leader takes time and effort. But by embarking on a strategic thought leadership program that integrates public relations and digital marketing, all the time and effort will be worth it, and here are 4 reasons why:

1) Become Well-Known by Those Who Matter

Imagine you are a startup and you’re trying to sell a new type of software that you believe will change how people interact with computers. Now imagine you’re the CEO well-known in this industry, speaking at events, being sought out by reporters and those seeking to learn more from you. How much easier will it be to have business opportunities come your way? Peer recommendations are still the most trusted across ages and countries, so having a foot in the door with your thought leadership is a great way to take advantage of that.

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Five Ways PR Can Grow Your Small Business

According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. Businesses who escape this fate and succeed, more often than not, have mastered the art of public relations. These companies have figured out how to use PR to multiply their effectiveness with customers, partners, and investors.

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