SKC Insights

 

 

8 Tips for Planning a Successful Virtual Press Event

“See you on Zoom!” How many times have you heard that since 2020? From work to school to social gatherings, our lives have shifted online ­– and so have many PR events. Zoom interviews, online webinars, virtual press conferences and more have largely replaced in-person activities, and this trend shows no sign of slowing down.

At SKC, we believe the advantages of going virtual outweigh the challenges. We’ve organized several online events over the last year, and now we’re letting you in on our secrets!

Here are 8 tips for planning a successful virtual press event:

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5 Tips to Create Media Buzz During the Holidays

Sometimes “bad timing” can be “good timing.”

Conventional wisdom dictates that companies should avoid media pitching and outreach during the holiday season. The belief is that everyone, including consumers, reporters, and editors, is too busy and distracted to hear our story pitches, look at press releases or read news articles. The truth is this is an ideal time. The news cycle is slower, creating content holes for reporters. For companies, the holidays are the perfect time to gift news outlets with story ideas.

Here are 5 tips for getting yourself some coveted coverage during the holiday season:


1. Wrap-up the Year with a Special “Wrapped” List

If your company had a great year, why not celebrate it with your customers? Share how they benefited over the past year with a summary of what they saved, enjoyed, or gained from your business. Spotify announced their aptly named “Spotify Wrapped” stats of the most streamed artists of 2018 and are giving subscribers playlists of their personal top songs. It didn’t take long before Spotify started trending on Twitter and featured in top outlets like TechCrunch, CNET, and Newsweek. Cap off the year with your own version of customer favorites. Turn it into a press release and perhaps even an infographic, and share it with local, trade and national business press. (Don’t forget to let your own customers know, too, by sending them an email and posting the roundup on your social media networks). 

 

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