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4 Foolproof Content Ideas

Building 365, or even 182, days of content can test the most creative and best writers among us. Sometimes, it might feel like no matter what you do, you can't fill the blank spaces on the calendar fast enough. Fret not. Here are some tips to create timely content for your blog, newsletters, contributed articles, infographics, white papers, etc.


1. Celebrate the Holidays!

With built-in themes and dates, holidays are fantastic sources of content inspiration. Centering your content around the anticipated needs of your prospective customers, like including some of your fun gadgets as gift ideas for Mother's Day, is a great way to build content in advance. Some image creators, like Canva, even have holiday templates months ahead of time that you can use for stress-free planning. No big holidays coming up? Look for other opportunities. If you're a security company, you can have a field day with National Cyber Security Awareness Month. 

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8 Content Types to Boost Your Digital Marketing

Content is the main ingredient when you’re cooking up a luscious digital marketing strategy. Just like how a chef works with different ingredients, you can work with varying types of content to entice your customers.

Here are 8 types of content to boost your digital marketing:

1. Publish a Hearty Blog

Short for “weblog,” blogs function both as a type of content and a channel to publish that content. This makes your company blog an excellent hub for all of your other content. As a channel, a blog is a homemade meal to social media's restaurant. Preparing all of your ingredients seems like a hassle at first, but you get to decide how your blog looks, feels, and tastes to give it a personal touch that serves you and your audience.

2. Send a Sweet Treat E-Newsletter to their Inbox

We've talked before about how newsletters can grow your business, but it's also a great piece of a digital marketing strategy. When paired with other content, like a review of your month's blog posts or promoting your latest e-book, personalized newsletters make for a compelling one-two punch. Newsletters are a place where you can talk directly to one customer instead of having to feed an audience. This makes them intensely personal and a great way to connect.

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4 Reasons Why Email Bolsters Your Marketing Strategy

You have considered every angle of your PR launch. You've double-checked that you have every message a company needs. And you've planned for every stage of maturing your online presence. Yet you are still not getting the web traffic you thought you'd get.

With today's over saturation of competing media, it can be hard to stand out among the noise. So if people won't come themselves, you will have to get them to come. And the best way to grow traffic is email. The ROI figures alone prove it: every $1 spent on email marketing nets an average return of $38!

Here are 4 reasons email marketing can bring you the traffic you want:

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Should You Have a Newsletter? 3 Ways it Can Grow Your Business

With new forms of media appearing every day, it’s easy to forget tried and true methods of getting your story out. The company newsletter survived the transition from mailbox to inbox and continues to attract new customers while making current customers feel valued. Compared to social media, which can be done in as little as 10 minutes a day, a good newsletter requires time and effort.

A PR partner can put together the juiciest bits of information and services like HubSpot, MailChip and ConstantContact can make a newsletter easier to distribute. But even with all the support, you might ask why a newsletter is necessary?

Here are three reasons why a company newsletter is a valuable tool for your business:

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