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5 Keys to Getting Your Thought Leadership Article Published

Are you aspiring to be a thought leader? Being a thought leader may seem intimidating, but it doesn’t have to be. Thought leadership can take many forms, but the most powerful tool in your arsenal is the contributed article. Such an article provides insights and positions you as an expert, without a hint of self-promotion. If you do it well, the benefits are aplenty, including having people seek you out as your industry’s "guru” and knowledge purveyor.

So, let’s get you published! To see your name, story and picture featured in your coveted industry magazine or even business and technology outlets like Entrepreneur and ReadWrite, here are 5 tips to getting your thought leadership articles accepted.

1. Offer Your Unique Point of View

Your point of view is not about your product. It’s your unique, even provocative perspective, informed by your experiences past and present, that are relevant enough to be part of your industry’s conversations and meaningful to your audience. Shawn Guan, CEO of Umbo Computer Vision, watched the artificial intelligence (AI) market evolve over the years and formed a unique insight on how AI will revolutionize video security. His “The Next Evolution” opinion caught the attention of Security Today which published the piece for their audience of security professionals.

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7 Steps to Becoming a Thought Leader

Would you like to become a thought leader and reap the benefits that come with it? Thought leaders—like Microsoft founder Bill Gates and Amazon founder Jeff Bezos—are people who have visions and strong degrees of expertise in subjects, topics, or issues. But more than that, they have publicly and relentlessly demonstrated their bona fides by taking a stance, having a perspective, and voicing their views and opinions. They’re leaders others want to meet, learn from and emulate.

Thought leadership takes time and effort, but the benefits are worth it. From building credibility with investors and customers, to shortening your sales cycle, to creating a legacy for the future, your efforts will not only help elevate your industry but catapult you to a new level of success and renown. Here are 7 steps to get started:

 

1. Be a Journalistic Resource

Getting quoted in news articles and publications is a great way to establish yourself as an expert or leader in a field. To be quoted, position yourself as a valuable source and make yourself known to reporters. Put yourself out there and be visible – engage in conversations with journalists, share your great ideas and insights. Help reporters choose you.

 

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4 Foolproof Content Ideas

Building 365, or even 182, days of content can test the most creative and best writers among us. Sometimes, it might feel like no matter what you do, you can't fill the blank spaces on the calendar fast enough. Fret not. Here are some tips to create timely content for your blog, newsletters, contributed articles, infographics, white papers, etc.


1. Celebrate the Holidays!

With built-in themes and dates, holidays are fantastic sources of content inspiration. Centering your content around the anticipated needs of your prospective customers, like including some of your fun gadgets as gift ideas for Mother's Day, is a great way to build content in advance. Some image creators, like Canva, even have holiday templates months ahead of time that you can use for stress-free planning. No big holidays coming up? Look for other opportunities. If you're a security company, you can have a field day with National Cyber Security Awareness Month. 

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8 Content Types to Boost Your Digital Marketing

Content is the main ingredient when you’re cooking up a luscious digital marketing strategy. Just like how a chef works with different ingredients, you can work with varying types of content to entice your customers.

Here are 8 types of content to boost your digital marketing:

1. Publish a Hearty Blog

Short for “weblog,” blogs function both as a type of content and a channel to publish that content. This makes your company blog an excellent hub for all of your other content. As a channel, a blog is a homemade meal to social media's restaurant. Preparing all of your ingredients seems like a hassle at first, but you get to decide how your blog looks, feels, and tastes to give it a personal touch that serves you and your audience.

2. Send a Sweet Treat E-Newsletter to their Inbox

We've talked before about how newsletters can grow your business, but it's also a great piece of a digital marketing strategy. When paired with other content, like a review of your month's blog posts or promoting your latest e-book, personalized newsletters make for a compelling one-two punch. Newsletters are a place where you can talk directly to one customer instead of having to feed an audience. This makes them intensely personal and a great way to connect.

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5 Ways to Make News When There is No News

In 1492, Columbus sailed the ocean blue. Then in 2017, you and your crew set sail in search of buried gold to stake a claim on your industry’s uncharted territory. But alas mate, you find yourselves in the dreaded doldrums - where the calm sea of no publicity lies. If only a current of public recognition would carry you away, then you are this much closer to Treasure Island.
 
Well Captain, your crew awaits your instructions, so what should you do before there is mutiny on the bounty? It’s time to bring in the PR oars of salvation and start rowing your ship to the promised land.

Here are five ways to make news when there is no news:

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