SKC Insights

In an ever-changing marketplace, cultivating a unique brand identity is vital for achieving lasting success. A brand isn’t just a logo or a product; it’s the heart of what a company believes in and how people see it. Building a powerful brand means telling a story that connects with customers, stands out from rivals, and adapts to shifts in the market. Let's dive into the essential strategies that help create a lasting brand legacy. 

While many Americans escape to sunny vacation destinations during the summer months, a quiet period settles over the business world. This notorious “summer slump” can leave even the strongest businesses feeling the heat as prospective customers hit the beach and declining sales hit the books. For creative companies, however, this seasonal slowdown provides an opportunity to shine with unforgettable and uplifting launches. These initiatives not only defy the expected lull but also infuse the sunny season with bursts of innovation and joy. Here’s a glimpse into eight of the most memorable and inspiring summer promotions to inspire your company’s next captivating campaign:

In today's interconnected world, celebrating diversity isn't just a moral imperative – it's also a smart business strategy. Companies that embrace and promote inclusive marketing can broaden their prospective customer base to consumers from all walks of life. As AAPI Month comes to a close, let’s reflect on six standout campaigns that exemplify cultural diversity in PR and marketing: 

With the emergence of ChatGPT and all its hoopla, artificial intelligence is once again a hot topic, It’s now impossible to find an industry that’s yet untouched by AI, including public relations. Will AI replace PR, marketing, and communications teams at your company one day soon? 

In a recent interview, Jacob Puthenparambil, CEO of PR firm Redhill, was asked whether he thinks technologies like ChatGPT will replace PR. AI, he said, could replace some content production, but at the end of the day, PR is still a people-driven industry. AI is a tool, not a human and lacks the emotions needed when it comes to much of the business. Do you agree?

There are some challenges of AI in PR, but there are many upsides too. Let’s take a look at the top 3 of each—and how they might affect your business.

2022 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. With another exciting year behind us, SKC has compiled our take on the top public relations trends and challenges for the year ahead. What will 2023 bring? Here are six trends to consider and leverage for your company:

We’re in the heart of best-of season right now, the time of year when everyone releases their lists of favorites from the past 12 months. 2022 has been a fun and results-filled year for SKC and our clients, where we’ve added a creative flair to many PR campaigns to help clients to stand out from the crowd. 

These are some of the highlights from 2022: 

So, you’re thinking about starting or sprucing up a corporate blog? Good for you! A company blog is a great marketing tool for connecting with prospects, customers, partners, and to build thought leadership. And with figures like these – 77% of Internet users read blogs and spend 3X more time on them than email in the US – blogs aren’t something marketers can ignore! But blogging has to be done right to be successful and effective.

Here are our 5 Do's for creating and maintaining a successful corporate blog:

So, all your hard work and smarts have paid off. You’ve conquered your home market, and now the world beckons. You’re ready to grow your company’s global footprint – open new offices, serve new customers, and of course reel in more revenues. To ensure success, you’re cognizant of the instrumental role marketing and public relations play in building global brand awareness which inevitably precedes sales.

Whether you’re an international company looking to boost your profile in the US, or a US-based business aiming to expand globally, the way you handle your international marketing and PR is going to mean the difference between making it or breaking it. So, let’s get it right. Here are five considerations for planning your global communications strategy: 

“Summer breeze makes me feel fine,” croon Seals & Crofts. You probably agree. The summer is when you, clients, and customers go on vacation. The long summer months are also when businesses slow down, including industry conferences and events. Even lots of journalists take time out. While this may be a "quieter" period for business activity, it's one of the best times to focus on PR and marketing activities for the Fall rush.

Here are five tips to help you tackle the new season well in advance:

Have you ever wondered how a company turned their one-star reviews into a five-star campaign? Or how another rose above the pandemic to help those in need? And how do others use leetspeak and illustrations to attract followers? These are just glimpses into how businesses have embraced and are thriving on social platforms. With more than four billion users online, companies are increasingly prioritizing social media marketing and seeking new ways to promote their brands and products. Here are 7 tips for social media marketing to stir your creative juices for more innovative ideas of your own.