Thanks to technology, it’s much easier to gather marketing data to boost your business. But are you leveraging that data for your company's public relations?
All the little marketing data-points — those you need before a campaign, those you get during one — come together to inform how you can tailor messages to achieve the most efficient effect. Companies that analyze and use their data can see big benefits.
Here are 4 ways to integrate data into your PR to boost your business:Read More »