SKC Insights

Thanks to technology, it’s much easier to gather marketing data to boost your business. But are you leveraging that data for your company's public relations?

All the little marketing data-points — those you need before a campaign, those you get during one — come together to inform how you can tailor messages to achieve the most efficient effect. Companies that analyze and use their data can see big benefits.

Here are 4 ways to integrate data into your PR to boost your business:

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