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Four Brands, One Story: Crafting a Unified Message for Global Success
Zepp Health, a global leader in smart wearables and health technology, has rapidly become a key player in the health, fitness, and wellness industries. Founded in 2013, the company quickly expanded across Asia Pacific, the European Union, UK, and North America.
STARLUX Airlines Soars to New Heights with Successful Seattle-Taipei Launch
Taiwan-based luxury carrier STARLUX Airlines celebrated its third US destination and inaugural Seattle-Taipei flight on August 16, 2024, marking its arrival in the Pacific Northwest and at the hub of partner Alaska Airlines. This expansion enables seamless connectivity from more than 100 US cities to Seattle via Alaska and onward to Taipei and 23 other Asian destinations.
Revolutionary AI for Canine Cancer Captures Media Spotlight
Seeking to generate buzz around its groundbreaking AI technology for canine cancer — technology that holds promise for human applications — ImpriMed, a trailblazer in personalized pet cancer treatment predictions, selected SKC as its PR partner. The mission? To electrify ImpriMed’s Series A funding announcement and establish the company as a revolutionary force in the industry.
From Unknown to Unforgettable - STARLUX Airlines' Successful U.S. Launch
Facing the challenge of entering the competitive U.S. market, STARLUX Airlines, Asia's newest luxury airline, sought to establish a strong brand presence and generate excitement around its inaugural intercontinental flight from Taiwan to Los Angeles. STARLUX collaborated with SKC to drive brand awareness and position itself as a premier airline choice for U.S. travelers.
COVID-Killing Air Purifier Campaign Draws Prospective Distributors
One of the largest air purification solutions providers, China-based AirQuality Technology (AQT), having made huge strides worldwide, now sets its sights on one more market - North America. With ambitions to establish a strong presence here, AQT needed to build name and product awareness and set up a distributor network quickly and efficiently. So, AQT tapped on SKC to be their US partner.
Claiming its Leadership, Reaching New Heights
On the heels of increasing competitive challenges, Apogee, a higher education networking company, was eager to do more. It looked for a partner to drive higher recognition and deeper differentiation in the eyes of its prospective customers. Through a strong referral and selection process, Apogee chose SKC to increase its brand awareness and to propel it into the higher education industry spotlight.
Making a Splash in the US Market
In the battle for attention among CES's 4,500 exhibitors, Taiwan's foremost trade promotion organization, TAITRA (Taiwan External Trade Development Council) sought to expand beyond its early years of booth exhibits to hosting high-impact press conferences for its contingent of companies. To achieve this, TAITRA needed a US PR partner to oversee the event AND take their PR efforts to the next level. After an extensive selection process, they enlisted SKC because of the firm's hard-hitting, results-oriented strategy.
Building Trust, Scaling to Success
As a young startup in a crowded mobile security market, Silicon Valley-based TrustGo needed to build name and product awareness and increase downloads of its mobile app quickly and efficiently. Older and larger players were fast gobbling up market share and TrustGo knew that a focused, creative marketing/public relations program, or the lack of, would make or break their fledgling company.
Influencer Marketing Engages Beyond Traditional Marketing
The Taiwan Excellence (TE) ask was exciting and challenging! Enhance the Taiwanese brand image with English-speaking audiences. But don’t do it for just one brand, do it for six. And make sure they all tie back to the TE umbrella. So, TE turned to digital marketing partner SKC to launch a cohesive, cross-platform influencer marketing campaign. What worked so well in this campaign was that the brands connected with influencers who were not only relevant, but also highly engaging, and considered trustworthy by their followers. As a result, the campaign was a tremendous success — blowing past TE’s expectations while uncovering new fans and prospective customers in the U.S.
How can message development impact how the media and prospective customers perceive you? How can you get help creating compelling copy for your website and case studies that can support you in converting strangers to customers? How can SKC’s combination of PR and inbound marketing services move the needle for you? To request a proposal, click below….
