One of the largest air purification solutions providers, China-based AirQuality Technology (AQT), having made huge strides worldwide, now sets its sights on one more market - North America. With ambitions to establish a strong presence here, AQT needed to build name and product awareness and set up a distributor network quickly and efficiently. So, AQT tapped on SKC to be their US partner.
On the heels of increasing competitive challenges, Apogee, a higher education networking company, was eager to do more. It looked for a partner to drive higher recognition and deeper differentiation in the eyes of its prospective customers. Through a strong referral and selection process, Apogee chose SKC to increase its brand awareness and to propel it into the higher education industry spotlight.
In the battle for attention among CES's 4,500 exhibitors, Taiwan's foremost trade promotion organization, TAITRA (Taiwan External Trade Development Council) sought to expand beyond its early years of booth exhibits to hosting high-impact press conferences for its contingent of companies. To achieve this, TAITRA needed a US PR partner to oversee the event AND take their PR efforts to the next level. After an extensive selection process, they enlisted SKC because of the firm's hard-hitting, results-oriented strategy.
As a young startup in a crowded mobile security market, Silicon Valley-based TrustGo needed to build name and product awareness and increase downloads of its mobile app quickly and efficiently. Older and larger players were fast gobbling up market share and TrustGo knew that a focused, creative marketing/public relations program, or the lack of, would make or break their fledgling company.
The Taiwan Excellence (TE) ask was exciting and challenging! Enhance the Taiwanese brand image with English-speaking audiences. But don’t do it for just one brand, do it for six. And make sure they all tie back to the TE umbrella. So, TE turned to digital marketing partner SKC to launch a cohesive, cross-platform influencer marketing campaign. What worked so well in this campaign was that the brands connected with influencers who were not only relevant, but also highly engaging, and considered trustworthy by their followers. As a result, the campaign was a tremendous success — blowing past TE’s expectations while uncovering new fans and prospective customers in the U.S.
How can message development impact how the media and prospective customers perceive you? How can you get help creating compelling copy for your website and case studies that can support you in converting strangers to customers? How can SKC’s combination of PR and inbound marketing services move the needle for you? To request a proposal, click below….