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Our Services

SKC offers the following services, which we customize to the needs of each client:

Public Relations

Company Launches

So much goes into preparing for a new company launch; the stakes are incredibly high to ensure the execution goes well. SKC can help you master your marketing plan to ensure a successful launch and long-lasting success!

Product Launches

A great product launch ensures that your new product is seen, used, and discussed by your target audience. SKC can help you plan and execute a successful product launch that drives new business leads and loyal followers.

Strategic Communications Plans

Present yourself in the best way as SKC develops the perfect marketing communication strategies and tactics to reach your goals.

Corporate and Executive Visibility Programs

Looking to increase your company's visibility in a community, industry, or marketplace? Drawing on decades of PR experience, we create custom corporate and executive visibility programs to cultivate name recognition, credibility, and sales effectively.

Messaging and Positioning

Who are you, and what do you stand for? How does your product or service fit and stand out in the marketplace? Working jointly with you, we craft unique and compelling key messages to tell your story and stand apart from the competition.

Media/Analyst Relations

Telling your story means developing interesting, timely story angles that reach the right audience. We’ll leverage our strong relationships and extensive experience working with analysts and domestic and international outlets to increase awareness and get the high-profile coverage you deserve.

Media Training

Whether you're a novice or a pro, our media training sessions provide you with the media-savvy skills you need to give a good impression and a lasting one.

Events/Webinars

Plan your perfect program from start to finish with our experienced event management team. We’re with you on every step of the journey – from invitations and script writing to emceeing, securing RSVPs, and more.

Press Conferences

One-stop-shop for you and your brand to manage and execute effective press conferences and tours to attract media and public attention and exposure.

Awards Opportunities

A proactive awards program can help boost your credibility with the media, business prospects, and peers. We research, recommend, and submit your company for relevant opportunities, ensuring you get the recognition you deserve.

Speaking Opportunities

Speaking at events and conferences is a prime opportunity to reach important audiences and build thought leadership. We help to pack your portfolio by identifying the right opportunities to get your message out to the right people.

Crisis Communications

Crises happen, and no business is immune to them. SKC can prepare an effective crisis communications strategy that helps companies navigate and come through crises less unscathed.

Content Marketing and Design

Press Releases

Press releases are a tried-and-true PR tool to highlight your news. We leverage our veteran writing team to draft compelling, newsworthy releases, then distribute them on Business Wire through our specially-discounted VIP partnership.

Bylined/Op-Eds/Contributed Articles

A bylined article is one of the most effective tools for establishing and building credibility with a targeted audience. It showcases your people and brand as a thought leader in your field. The articles draw attention to the stature and strength of your company and help differentiate it from competitors, along with Op-Ed pieces to back your brand communication.

Case Studies

Case studies have become more critical than ever before. We will help your brand earn trust and build credibility with compelling case studies and success stories.

Press Kits (Fact sheets/Bios/Infographics)

A press kit is essential for every business. It's used not only for media but for potential investors, customers, and visitors to your site. SKC experts will ensure that your brand story is conveyed right with comprehensive collateral that makes it easy for audiences to learn what you do.

Research Reports

A compelling research report is a great tool to build thought leadership in the marketplace, build content, and create news hooks. Whether it is your survey and data or working with research firms to develop them, research reports are a great way to generate publicity for your company.

Newsletter

Of the several ways of reaching potential customers/clients for business communication and transactions, email marketing helps convert prospects to customers and turn one-time buyers into loyal customers. It remains the most effective tool for nurturing leads and converting them to repeat customers.

Videos

Video content is now essential in every marketing plan, be it corporate, product, or promotional. Videos are a wonderful way to raise the profile of a company and its products and services online and on social media when done right.

Website Content

Your website should work for you to generate leads and potential prospects – not just function as a virtual business card. Make your first impression the right one with strategic website content that caters to your core audiences.

Graphic Design

Good design is not just about the look and feel. It's about how it adds value to your brand – a design that makes you recognizable. Our in-house creative team will help you achieve that goal with trending designs.

Social Media Marketing

Influencers Outreach

A proven and trending way in current times to reach your potential customers or create brand awareness in the community through micro-targeting. We have a strong network of B2B and B2C influencers from multiple categories to select for your brand.

Social Media Management

SKC can help develop and execute your social media program, which now plays a critical role in communications. Our services span planning, producing, and releasing content on social media platforms, social listening, and conducting regular social profile audits and audience research.

Community Management

A great avenue to connect with a group of people. Members can interact based on a shared passion and forge valuable networks. And that’s why many brands today are investing in community building for Clients, Audiences, or Staff.

Product/Event Campaigns

Social Media plays a very important role in promoting events to its audience by creating awareness or engagement before, during, and post through organic and paid campaigns.

Content Creation

It is vital to have relevant content on your brand's social media pages so that the fans can relate and engage. Our team of experts will ensure the content is curated, keeping brand aesthetics in mind.

Social Media Ads

Yes, exciting and engaging content will attract fans on social media. However, if you want to promote your business cost-effectively, a boost or paid campaigns can do wonders. Ads can be used for lead generation, generating sales, creating awareness, and increasing website traffic for a targeted audience.

Podcasts

One of most trending, digital, and downloadable content of 2022. SKC can assist you in pre and post-production of podcasts, from identifying the right equipment and hosting platform, developing relevant content and scripts, researching and inviting interview guests, to show promotion.

Digital Marketing

Content Marketing

Brands have used content marketing to boost brand awareness, engagement, and conversions by delivering high-quality content. We can help you fill the gaps in your content marketing strategy and campaigns with video content, white papers, podcasts, slide shows, email marketing, and ebooks.

Marketing Automation

Marketing automation means software platforms that help automate marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. With the help of our partner platform HubSpot, you can easily visualize, customize, and personalize your workflows.

Inbound Marketing Campaigns

You can grow your business more effectively and quickly by informing, educating, and satisfying prospects by providing the right content at the right time. We assist companies in laying a solid platform and approaches to generate results.

Email Marketing

Email marketing is one of the most cost-effective marketing strategies for small businesses. It's simple to use, gives you complete content control, and establishes direct contact with your customers.

Blogging

A blog is another essential marketing tool. It keeps audiences informed of your business and is great for SEO, lead generation, and thought leadership. SKC can help create your editorial strategy and content to engage your audiences.

Search Engine Optimization

Our team offers cutting-edge SEO services to boost your organic traffic and search engine rankings that drive visitors to your website.

Online Advertising

SKC offers integrated web advertising strategies that bring you in front of potential buyers. We engage in Pay Per Click, Contextual Advertising, Local Search Advertising, and Social Media Advertising.

Website Development

A company's website is usually the first place anyone goes to learn more about a business, so making a good first impression is crucial. SKC can help you create a website strategy that is impactful with design and content that enhances your customers' journey and experiences with your brand.

How can message development impact how the media and prospective customers perceive you? How can you get help creating compelling copy for your website and case studies that can support you in converting strangers to customers? How can SKC’s combination of PR and inbound marketing services move the needle for you? To request a proposal, click below….

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