In the dynamic atmosphere of AAPEX 2023 in Las Vegas, SKC proudly supported Taiwan Excellence with a myriad of marketing and PR strategies. At the Venetian Expo, 12 top Taiwanese brands showcased groundbreaking automotive innovations, which culminated in a thrilling product launch on Nov 1. SKC provided expert counsel, meticulous planning, media outreach, attendee engagement support, event management, emcee, photography, advertising, and more to ensure client success. Beyond logistics, we also spotlighted Taiwan's automotive aftermarket industry for influential buyers and industry experts while amplifying media coverage. We crafted press releases, assembled press kits, and extended media invitations, becoming the architects of visibility and impact, working in lockstep with client to exceed all KPIs. Read more.
SKC recently earned PRSA (Public Relations Society of America)’s recognition of its exceptional PR work for STARLUX Airlines, which focused on enhancing their presence and building their reputation among stakeholders in the US. A major achievement was the successful management of media relations and content work around STARLUX's US launch event at LAX’s Flight Path Museum. Entrusted with launching their inaugural transpacific Taipei-U.S. flight news in this competitive market, SKC positioned LAX as its first US destination, conveyed the message that “luxury shouldn’t be in the hands of the elite but accessible to everyone.” Recognizing post-COVID travel desires and leveraging partnerships news, our media campaign targeted strategic mainstream, aviation, sports, travel, and ethnic media, resulting in 200+ stories, including stories in Bloomberg, Business Insider, The Points Guy, and 646 million impressions, significantly boosting brand awareness and contributing to over 90% of flights booked. SKC is planning further initiatives to strengthen STARLUX Airlines' success in the USA. So proud to be part of their journey as they take flight in the US market!
"Thanks to SKC's strategic counsel, dedication and hard work, we not only achieved the visibility we needed in the market, but we also landed the distributor leads crucial for sales success."
- Fon Zhou, Head of International Business, AQT
"With all of the moving parts of a show like CES, we needed a multi-talented team who would rise to the challenge. And SKC delivered! From media savviness to writing, design, event planning, and project management chops, SKC orchestrated and delivered beyond our expectations. Everything came together beautifully. Sharon and her team are the best."
- Eva Peng, Strategic Marketing Department, TAITRA
"We found SKC at a momentous time as our national law firm expanded rapidly this past year. From our celebrity “Game of Clues” speaker series to branding, to public relations, writing, and presentations, to issues management, SKC has become the secret sauce for our firm’s communications success."
- Jim Ulrich, Director of Operations, Manning Kass
"When we started out, Apogee had a solid business model but we couldn't get our voice out. SKC worked with us every step of the way, through the years, to establish our leadership in higher education, and to build a reputation every bit as solid as our business."
- Chuck Brady, Founder & CEO, Apogee
"SKC's smarts, dedication, and tenacity in supporting our business led to an overwhelmingly positive outcome. Scaling and growing TrustGo to new heights in a relatively short time was a major career highlight for me. I'm proud and delighted to have had the SKC team marching alongside us and making a difference every step of this glorious journey!"
- Xuyang Li, Founder & CEO, TrustGo
Don't let your marketing be mid. Don't speak Gen Z? Let us help! To translate: don't let your PR and marketing suffer from holding onto outdated strategies. Having grown up online, Gen Z and Millennials sometimes sound like they have an entirely different language. Companies are striving to figure out how to market and sell to this generation, especially as their spending habits differ drastically from the previous generations.
Finding out how to appeal to Gen Z require new perspectives. The way the marketing world has been targeting consumers for the last two generations will not work with this one. Their beliefs and values differ greatly, and they're willing to stop buying to force change. If we want to sell to millennials and Gen Z, we will have to adapt. Here are four essential marketing "dos" and one important "don't" that will help build loyalty among a younger consumer base.
Face it. It's not easy doing it all.
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