On the heels of a remarkable surge in bilateral trade volume between Taiwan and the United States in 2022, TAITRA, Taiwan's leading trade promotion organization, established a new Taiwan Trade Center in Dallas, Texas, in June 2023. TAITRA hosted a celebratory luncheon ceremony supported by SKC. From strategy, planning, project management, production, emceeing, photography, to videography, we helped produce a special event that attracted over 200 distinguished guests, including government dignitaries, officials, business, media, and community leaders, who came together to commemorate this momentous occasion. Taiwan's famous FuBear mascot also graced the occasion. All over Texas, TAITRA also unveiled advertising campaigns at prominent venues like the DFW Airport, Galleria Shopping Mall, and the Dallas, Houston, and San Antonio Highways.
Congratulations to NLVC Partner Tony Wu, who was recently quoted in Financial Times. The article, titled "The Chinese carmakers planning to shake up the European market" dives into the success of Chinese electric vehicle (EV) startups. Their focus on organizational structures have set them apart from established carmakers. As Wu observes: "From day one, all the departments work together and become a part of a big story. The [carmaking] process is a whole, just like internet companies developing products. The walls between different departments have been knocked down. All the departments work at the same place. This is where established carmakers find it difficult." Read the article here.
"Thanks to SKC's strategic counsel, dedication and hard work, we not only achieved the visibility we needed in the market, but we also landed the distributor leads crucial for sales success." - Fon Zhou, Head of International Business, AQT |
"With all of the moving parts of a show like CES, we needed a multi-talented team who would rise to the challenge. And SKC delivered! From media savviness to writing, design, event planning, and project management chops, SKC orchestrated and delivered beyond our expectations. Everything came together beautifully. Sharon and her team are the best." - Eva Peng, Strategic Marketing Department, TAITRA |
"We found SKC at a momentous time as our national law firm expanded rapidly this past year. From our celebrity “Game of Clues” speaker series to branding, to public relations, writing, and presentations, to issues management, SKC has become the secret sauce for our firm’s communications success." - Jim Ulrich, Director of Operations, Manning Kass |
"When we started out, Apogee had a solid business model but we couldn't get our voice out. SKC worked with us every step of the way, through the years, to establish our leadership in higher education, and to build a reputation every bit as solid as our business." - Chuck Brady, Founder & CEO, Apogee |
"SKC's smarts, dedication, and tenacity in supporting our business led to an overwhelmingly positive outcome. Scaling and growing TrustGo to new heights in a relatively short time was a major career highlight for me. I'm proud and delighted to have had the SKC team marching alongside us and making a difference every step of this glorious journey!" - Xuyang Li, Founder & CEO, TrustGo |
Don't let your marketing be mid. Don't speak Gen Z? Let us help! To translate: don't let your PR and marketing suffer from holding onto outdated strategies. Having grown up online, Gen Z and Millennials sometimes sound like they have an entirely different language. Companies are striving to figure out how to market and sell to this generation, especially as their spending habits differ drastically from the previous generations.
Finding out how to appeal to Gen Z require new perspectives. The way the marketing world has been targeting consumers for the last two generations will not work with this one. Their beliefs and values differ greatly, and they're willing to stop buying to force change. If we want to sell to millennials and Gen Z, we will have to adapt. Here are four essential marketing "dos" and one important "don't" that will help build loyalty among a younger consumer base.
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