AI has entered marketing like an all-purpose, high-octane oscillating saw—fast, versatile, and impossible to ignore. It can draft content in seconds, surface insights in minutes, and take repetitive tasks off your plate. But just because a tool is powerful doesn’t mean it’s right for every job. In marketing and communications, knowing where AI helps and where it doesn’t can be the difference between messages that feel sharp and those that feel hollow. In this blog, we explore how brands can use AI to work smarter without losing the human judgment, creativity, and connection that make communication truly effective.
Breaking into U.S. media isn’t just about showing up, it’s about playing by the rules of a new playground. At SKC, we help Asian brands turn strategy, storytelling, and timing into coverage that sticks. With the right partner, clear expectations, and cultural insight, your pitches don’t just get seen, they earn real tr
When it comes to PR, having an agency isn’t enough, having a true partner is what moves the ball. At SKC, we help brands turn collaboration into momentum, aligning strategy, storytelling, and execution so every play pushes you closer to the goal. With the right game plan, clear communication, and a team working in sync
