SKC Insights



The CEO's PR Role: 5 Reasons Why Success Depends On It


Is your CEO a PR Pro? Because the CEO has the highest influence and visibility of anyone in a company, his or her role is more deeply intertwined than many realize. Public relations can influence the public perception of the company’s highest officer, as well as the company as a whole. Case studies show us that when the CEO is wholeheartedly behind a PR campaign, positive results are raised dramatically.

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