SKC Insights

Lead generation is like matchmaking for your business—it’s all about pairing your brand with the perfect prospects. Whether you’re reeling them in with scroll-stopping content or grabbing attention with targeted ads, every move counts. From sprucing up your website to engaging fans on social media, each strategy has its part to play in attracting, connecting, and converting customers. Let’s explore 6 fun and effective ways to make lead generation easier, smarter, and more effective as we set your business up for long-term success.

Does your brand need a refresh? A rebrand isn’t about losing your unique identity—it’s about evolving it to stay relevant, engaging, and top-of-mind.  Whether it’s a sleek new logo or sharper messaging that ensures consistency, staying current means staying competitive. A strategic brand refresh can revitalize your business, attract new customers, and reconnect with existing ones. Here’s how SKC can help brands transform and thrive:

Successful events don’t just happen by chance—they’re built with purpose, precision, and a dash of creativity. Every detail, from setting clear goals to nailing logistics and timelines, must align with your brand’s vision. But planning is just the beginning. The real success unfolds through promotion, flawless execution, and meaningful post-event follow-ups that leave your audience talking. In this blog, we’ll break down 6 essential elements to take your event from ordinary to unforgettable:

Influence the influencers! This has become the new motto for the modern marketer. Indeed, for brands looking to connect with their audiences in meaningful ways, influencer partnerships have become an indispensable strategy in the marketing toolbox. Whether the goal is to boost awareness, drive sales, or build trust, a well-executed influencer campaign can deliver impressive results. From selecting the right collaborators to fostering authentic and lasting relationships, here are five actionable tips to help maximize the impact of your influencer strategy:

Social media is no longer just a platform for building a brand presence—it’s a fast-paced, dynamic environment where businesses connect directly with their target audiences. Behind every viral hit or standout social campaign is a carefully crafted strategy built around business objectives. Effective social media requires a fresh, customized approach that helps brands stand out. In this blog, we examine five components for a successful social media strategy and explore how brands can navigate each to achieve meaningful outcomes.

Welcome to the whirlwind digital age! Amidst the endless stream of TikTok videos and Instagram Reels, it’s no longer enough for brands to pump out social content. Today’s audiences demand valuable, compelling, and consistent messages that grab attention and build lasting loyalty—a strategy also known as “content marketing.” From driving sales to growing your follower base and encouraging newsletter sign-ups, content marketing is all about fostering meaningful interactions with your brand. Let's explore 6 actionable tips to help you master this essential tool:

In an ever-changing marketplace, cultivating a unique brand identity is vital for achieving lasting success. A brand isn’t just a logo or a product; it’s the heart of what a company believes in and how people see it. Building a powerful brand means telling a story that connects with customers, stands out from rivals, and adapts to shifts in the market. Let's dive into the essential strategies that help create a lasting brand legacy. 

While many Americans escape to sunny vacation destinations during the summer months, a quiet period settles over the business world. This notorious “summer slump” can leave even the strongest businesses feeling the heat as prospective customers hit the beach and declining sales hit the books. For creative companies, however, this seasonal slowdown provides an opportunity to shine with unforgettable and uplifting launches. These initiatives not only defy the expected lull but also infuse the sunny season with bursts of innovation and joy. Here’s a glimpse into eight of the most memorable and inspiring summer promotions to inspire your company’s next captivating campaign:

We’re in the heart of best-of season right now, the time of year when everyone releases their lists of favorites from the past 12 months. 2022 has been a fun and results-filled year for SKC and our clients, where we’ve added a creative flair to many PR campaigns to help clients to stand out from the crowd. 

These are some of the highlights from 2022: 

So, you’re thinking about starting or sprucing up a corporate blog? Good for you! A company blog is a great marketing tool for connecting with prospects, customers, partners, and to build thought leadership. And with figures like these – 77% of Internet users read blogs and spend 3X more time on them than email in the US – blogs aren’t something marketers can ignore! But blogging has to be done right to be successful and effective.

Here are our 5 Do's for creating and maintaining a successful corporate blog: