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4 Ways to Integrate Data into Your PR

Thanks to technology, it’s much easier to gather marketing data to boost your business. But are you leveraging that data for your company's public relations?

All the little marketing data-points — those you need before a campaign, those you get during one — come together to inform how you can tailor messages to achieve the most efficient effect. Companies that analyze and use their data can see big benefits.

Here are 4 ways to integrate data into your PR to boost your business:

 

1. Audience Data – Sussing Out Your Ideal Customer

Do you know who your ideal customer is? The better you know your audience, the more effectively you can create successful campaigns. Using customer data can help you discover more about your buyers, such as their demographics, interests and behaviors. Picture your perfect customer, the person who will make the decision to buy your product or service. Where do they live? What is their educational level? What is their job title? Businesses who know their buyer personas know how to tailor their content (earned, owned and paid) in ways that resonate and influence. Companies who don’t often miss the mark and risk alienating their audience.

 

2. Preferred Channels – Putting a Bullseye on The Right Outlets

Once you know who your audience is, you need to know the kinds of media they are consuming. Knowing preferred channels and consumption habits will keep you from wasting time in the wrong places. For example,

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5 Ways HubSpot and Other Marketing Technologies Can Boost Your Business

Once upon a time, companies large and small relied on an overwhelming number of tools to market and promote their companies. Marketers were inundated by clumsy spreadsheets, a plethora of e-newsletter programs, separate social media accounts, blog extensions, and analytics tools galore. Then along came marketing automation platforms – HubSpot, Marketo, Infusionsoft etc. – with a unifying automation approach that changed the way we do marketing forever.

Today, many companies are reaping the benefits of martech and marketing automation and their belief in it is evident in their spend, now expected to reach $25.1 billion annually by 2023. What have these companies gained by leveraging marketing automation? How have their businesses and marketing and PR processes improved?

Here are 5 ways HubSpot and other marketing technologies boost your business.

 

1. Magnify Results for Your Business

If you think your marketing team is already doing amazing and don’t need any supplemental technology, think again! As Bill Gates said, “Automation applied to an efficient operation will magnify the efficiency.” Any team can benefit from marketing technology to amplify their best qualities and minimize their faults. Take I-Vitae, a company whose adoption of HubSpot turned their static webpage into a conversion funnel that brought in leads 34 times more than just their non-supported efforts alone. Their team members were very good, but with supplemental technology, they were gangbusters!

2. Your One-Stop Marketing Launchpad

Nowadays, businesses have multiple social media accounts along with websites, blogs, emails, and analytics pages. Logging into five, six or more different accounts doesn’t give you a complete picture. But consolidating your channels

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