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5 Keys to Getting Your Thought Leadership Article Published

Are you aspiring to be a thought leader? Being a thought leader may seem intimidating, but it doesn’t have to be. Thought leadership can take many forms, but the most powerful tool in your arsenal is the contributed article. Such an article provides insights and positions you as an expert, without a hint of self-promotion. If you do it well, the benefits are aplenty, including having people seek you out as your industry’s "guru” and knowledge purveyor.

So, let’s get you published! To see your name, story and picture featured in your coveted industry magazine or even business and technology outlets like Entrepreneur and ReadWrite, here are 5 tips to getting your thought leadership articles accepted.

1. Offer Your Unique Point of View

Your point of view is not about your product. It’s your unique, even provocative perspective, informed by your experiences past and present, that are relevant enough to be part of your industry’s conversations and meaningful to your audience. Shawn Guan, CEO of Umbo Computer Vision, watched the artificial intelligence (AI) market evolve over the years and formed a unique insight on how AI will revolutionize video security. His “The Next Evolution” opinion caught the attention of Security Today which published the piece for their audience of security professionals.

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7 Steps to Becoming a Thought Leader

Would you like to become a thought leader and reap the benefits that come with it? Thought leaders—like Microsoft founder Bill Gates and Amazon founder Jeff Bezos—are people who have visions and strong degrees of expertise in subjects, topics, or issues. But more than that, they have publicly and relentlessly demonstrated their bona fides by taking a stance, having a perspective, and voicing their views and opinions. They’re leaders others want to meet, learn from and emulate.

Thought leadership takes time and effort, but the benefits are worth it. From building credibility with investors and customers, to shortening your sales cycle, to creating a legacy for the future, your efforts will not only help elevate your industry but catapult you to a new level of success and renown. Here are 7 steps to get started:

 

1. Be a Journalistic Resource

Getting quoted in news articles and publications is a great way to establish yourself as an expert or leader in a field. To be quoted, position yourself as a valuable source and make yourself known to reporters. Put yourself out there and be visible – engage in conversations with journalists, share your great ideas and insights. Help reporters choose you.

 

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14 Reasons Why Companies Embrace PR

When Steve Jobs received his first big investment for the Apple – $250,000 from angel investor Mark Markkula — it was meant for the development of the new Apple II product, the first major Apple product to hit the masses. However, before he started investing in new hardware, Jobs hired the best PR professional in Silicon Valley, Regis McKenna. Jobs knew before he could focus on building the products that would launch his company that he needed to have a PR plan in place.

Jobs embraced PR, and so do Richard Branson and Bill Gates. How about you? In fact, Gates once said, “If I was down to my last dollar, I’d spend it on public relations.” And these business titans aren’t alone in their fervent faith in PR. Many executives from companies feel the same.

Here are 14 reasons why:

 

1. Master Your Message

If you don't tell your story, others will tell it for you. Avoid negative or misleading press by presenting the best version of yourself with public relations.

2. Differentiate Yourself

With so many products and services out there now, it is far too easy for customers to get overwhelmed. Good PR programs can make you stand out from the pack. As Seth Godin says, “People do not buy goods and services. They buy relations, stories and magic.”

3. Create Buzz (and Adoration)

Do you have a product coming out? Start building that fan and customer base by influencing the influencers. Stoke that excitement with social media, bloggers, journalists, grant interviews, offer reviews and you’ll see awareness evolve to adoration.

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4 Reasons for Becoming a Thought Leader

Before the internet was everywhere, Amazon founder Jeff Bezos had a vision of selling books, then everything, online. While people were happy with cell phones that were only used to make calls, Apple Founder Steve Jobs had a vision of a phone that was much smarter. And Facebook COO Sheryl Sandberg had a vision for women in the workplace to “lean in” and take charge of their careers.

Bezos, Jobs and Sandberg…not only did they forge new paths, they were inspiring teachers and extraordinary thinkers. And they’ve made an imprint. They’re leaders that others most want to meet, learn from and emulate.

They are thought leaders.

Just telling people you are a thought leader doesn’t make you one. Thought leaders are people who have visions and strong degrees of expertise in particular subjects, topics, or issues. But more than that, they have publicly and relentlessly demonstrated their bona-fides over time by taking a stance, having a perspective, and voicing their views and opinions.

Being a thought leader takes time and effort. But by embarking on a strategic thought leadership program that integrates public relations and digital marketing, all the time and effort will be worth it, and here are 4 reasons why:

1) Become Well-Known by Those Who Matter

Imagine you are a startup and you’re trying to sell a new type of software that you believe will change how people interact with computers. Now imagine you’re the CEO well-known in this industry, speaking at events, being sought out by reporters and those seeking to learn more from you. How much easier will it be to have business opportunities come your way? Peer recommendations are still the most trusted across ages and countries, so having a foot in the door with your thought leadership is a great way to take advantage of that.

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