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Let's face it... few of us are truly comfortable in the spotlight.
This is especially true when we come face-to-face with the media. When the camera rolls, we put on our most valiant voice, and pray secretly that we're not misquoted, misrepresented, misunderstood, or even ridiculed. Are those knees shaking? Is your heart racing? Fear no more, it's time to quash the nerves and embrace the spotlight!
Companies love media coverage — it reaches a large and broad audience at virtually no cost. The news website Mashable gets over 36 million visitors per month worldwide. So you’ve got an interview, but that doesn’t ensure a story or guarantee “ink.” So be quotable.
Here are five tips for a great media interview.
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