SKC Insights

 

 

Entering a New Market? 5 Tips for PR & Marketing Success

Navigating in a new country or region can be daunting, especially when your company and product or service might not have the cache it has in your home market. Even with a strong corporate vision, building brand recognition takes time and effort. And with the right knowledge it can be a less bumpy road to success.

When it comes to marketing and public relations, lay the groundwork and remember these five tips: 

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8 Reasons Why Asian Companies Should Consider U.S. PR - Asian Entreprenuer


The Year of the Yang Red Monkey heralds a year of adventure and discovery, a time for new beginnings and for forging ahead. Are you an Asian company with your eyes and heart set on expanding in the U.S. market this year? On top of the 99 things to do, are your advisors also nudging you to launch a public relations program to bolster your company’s US presence?

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