SKC Insights

On a star-lit October 24 evening at the Audrey Irmas Pavilion, SKC, Inc. was honored at the 60th Annual PRSA-LA PRism Awards, receiving recognition for our innovative influencer marketing campaign, Taiwan Excellence Influencer Spectacular: MSI’s Reaxtion & Diamond Mamba Steal the Spotlight. This award celebrates our commitment to creating impactful campaigns that elevate our clients’ brands and deeply resonate with targeted audiences.

Campaign Overview

In collaboration with Taiwan Excellence (TE), a global symbol  of top Taiwanese innovation awarded by Taiwan’s Ministry of Economic Affairs, SKC aimed to highlight the remarkable features of MSI, a distinguished TE-recognized brand. Our campaign strategically partnered with influential gaming content creators, Reaxtion and Diamond Mamba, to showcase MSI’s Aegis RS 13th desktop and MAG 325CQRXF monitor. Through carefully crafted and authentic influencer engagement, we succeeded in capturing the attention of tech-savvy viewers, exceeding our original impression goals by an impressive 35%. The influencers’ content not only boosted awareness but also sparked genuine excitement among their followers, aligning MSI’s premium products with their viewers’ preferences and gaming needs.

Strategic Research & Execution

Our success was underpinned by a rigorous research approach that ensured precision in both influencer selection and campaign messaging. By delving deeply into MSI’s target audience—Gen Z and millennial gaming enthusiasts who appreciate high-quality, innovative tech—we identified influencers whose audiences shared a strong alignment with Taiwan Excellence’s brand values. Reaxtion and Diamond Mamba were chosen for their ability to create authentic, high-impact content, and our team provided them with targeted talking points to ensure each feature of MSI’s products was highlighted naturally. This personalized approach allowed the influencers to connect with their audiences meaningfully, reinforcing MSI’s reputation for excellence and performance.

Results and Client Satisfaction

The results were striking. Reaxtion’s video received over 156,000 views and significant positive engagement, with comments reflecting admiration and excitement for MSI’s products, such as “Keep up the good work, every time you post it’s always a banger” and “W MSI for hooking Reaxtion up with insane stuff.” Diamond Mamba’s video garnered similarly impressive feedback, with viewers expressing genuine interest in the MSI setup. Feedback from Taiwan Excellence affirmed that the campaign successfully elevated brand visibility and strengthened MSI’s presence within the gaming community, achieving our shared objectives of increased awareness, engagement, and affinity.

At SKC, Inc., we are committed to designing campaigns that create lasting impressions and drive results. For brands seeking strategic influencer partnerships and award-winning PR solutions, we invite you to explore how SKC can help achieve your goals. Reach out today to schedule a complimentary consultation and discover how we can help transform your brand vision into a powerful reality.