Social media is no longer just a platform for building a brand presence—it’s a fast-paced, dynamic environment where businesses connect directly with their target audiences. Behind every viral hit or standout social campaign is a carefully crafted strategy built around business objectives. Effective social media requires a fresh, customized approach that helps brands stand out. In this blog, we examine five components for a successful social media strategy and explore how brands can navigate each to achieve meaningful outcomes.
Read More »Celebrating Excellence: SKC Wins PRSA-LA PRism Award for Influencer Marketing with Taiwan Excellence Campaign
On a star-lit October 24 evening at the Audrey Irmas Pavilion, SKC, Inc. was honored at the 60th Annual PRSA-LA PRism Awards, receiving recognition for our innovative influencer marketing campaign, Taiwan Excellence Influencer Spectacular: MSI’s Reaxtion & Diamond Mamba Steal the Spotlight. This award celebrates our commitment to creating impactful campaigns that elevate our clients’ brands and deeply resonate with targeted audiences.
Mastering Content Marketing: 6 Tips to Captivate and Convert
Welcome to the whirlwind digital age! Amidst the endless stream of TikTok videos and Instagram Reels, it’s no longer enough for brands to pump out social content. Today’s audiences demand valuable, compelling, and consistent messages that grab attention and build lasting loyalty—a strategy also known as “content marketing.” From driving sales to growing your follower base and encouraging newsletter sign-ups, content marketing is all about fostering meaningful interactions with your brand. Let's explore 6 actionable tips to help you master this essential tool:
Read More »The Art of Brand Building: 5 Strategies for Success
In an ever-changing marketplace, cultivating a unique brand identity is vital for achieving lasting success. A brand isn’t just a logo or a product; it’s the heart of what a company believes in and how people see it. Building a powerful brand means telling a story that connects with customers, stands out from rivals, and adapts to shifts in the market. Let's dive into the essential strategies that help create a lasting brand legacy.
Read More »From Slump to Splash: 8 Campaigns That Beat the Heat
While many Americans escape to sunny vacation destinations during the summer months, a quiet period settles over the business world. This notorious “summer slump” can leave even the strongest businesses feeling the heat as prospective customers hit the beach and declining sales hit the books. For creative companies, however, this seasonal slowdown provides an opportunity to shine with unforgettable and uplifting launches. These initiatives not only defy the expected lull but also infuse the sunny season with bursts of innovation and joy. Here’s a glimpse into eight of the most memorable and inspiring summer promotions to inspire your company’s next captivating campaign:
Read More »Working with Influencers? 6 Ways They Boost Your Business
From rising YouTube stars to Instagram models, to TikTok trendsetters, social media influencers drive successful marketing and PR campaigns. With the power to captivate audiences, amplify brand messages, and send engagement rates skyrocketing, these influencers shape brand perceptions in ways one can only dream when using traditional methods. Get ready to harness the potential of this dynamic marketing approach and take your company to new heights.
Here are 6 ways working with influencers can boost your business:
6 PR & Marketing Trends Shaping 2023
2022 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. With another exciting year behind us, SKC has compiled our take on the top public relations trends and challenges for the year ahead. What will 2023 bring? Here are six trends to consider and leverage for your company:
Read More »4 Ways to Integrate Data into Your PR
Thanks to technology, it’s much easier to gather marketing data to boost your business. But are you leveraging that data for your company's public relations?
All the little marketing data-points — those you need before a campaign, those you get during one — come together to inform how you can tailor messages to achieve the most efficient effect. Companies that analyze and use their data can see big benefits.
Here are 4 ways to integrate data into your PR to boost your business:
Read More »5 Ways HubSpot and Other Marketing Technologies Can Boost Your Business
Once upon a time, companies large and small relied on an overwhelming number of tools to market and promote their companies. Marketers were inundated by clumsy spreadsheets, a plethora of e-newsletter programs, separate social media accounts, blog extensions, and analytics tools galore. Then along came marketing automation platforms – HubSpot, Marketo, Infusionsoft etc. – with a unifying automation approach that changed the way we do marketing forever.
Today, many companies are reaping the benefits of martech and marketing automation and their belief in it is evident in their spend, now expected to reach $25.1 billion annually by 2023. This spend translates to coveted lead generation and conversion for many marketers, with 77% stating that they convert more leads with automation. What have these companies gained by leveraging marketing automation? How have their businesses and marketing and PR processes improved?
Here are 5 ways HubSpot and other marketing technologies boost your business.
Read More »Keeping Your Edge - 14 Books to Read About PR
“A mind needs books like a sword needs a whetstone, if it is to keep its edge.”
While this quote comes from the pop culture explosion that is Game of Thrones, it doesn’t make it less true, especially when it comes to PR and marketing! Reading the techniques and strategies from seasoned professionals keeps communication skills sharp and inspires new ideas for your business. PR is constantly evolving and there is always something new to learn.
Here are SKC's list of 14 books related to PR that are must-reads for the executive eager to learn.
Read More »