2022 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. With another exciting year behind us, SKC has compiled our take on the top public relations trends and challenges for the year ahead. What will 2023 bring? Here are six trends to consider and leverage for your company:Read More »
4 Ways to Integrate Data into Your PR
Thanks to technology, it’s much easier to gather marketing data to boost your business. But are you leveraging that data for your company's public relations?
All the little marketing data-points — those you need before a campaign, those you get during one — come together to inform how you can tailor messages to achieve the most efficient effect. Companies that analyze and use their data can see big benefits.
Here are 4 ways to integrate data into your PR to boost your business:Read More »
5 Ways HubSpot and Other Marketing Technologies Can Boost Your Business
Once upon a time, companies large and small relied on an overwhelming number of tools to market and promote their companies. Marketers were inundated by clumsy spreadsheets, a plethora of e-newsletter programs, separate social media accounts, blog extensions, and analytics tools galore. Then along came marketing automation platforms – HubSpot, Marketo, Infusionsoft etc. – with a unifying automation approach that changed the way we do marketing forever.
Today, many companies are reaping the benefits of martech and marketing automation and their belief in it is evident in their spend, now expected to reach $25.1 billion annually by 2023. This spend translates to coveted lead generation and conversion for many marketers, with 77% stating that they convert more leads with automation. What have these companies gained by leveraging marketing automation? How have their businesses and marketing and PR processes improved?
Here are 5 ways HubSpot and other marketing technologies boost your business.Read More »
Keeping Your Edge - 14 Books to Read About PR
“A mind needs books like a sword needs a whetstone, if it is to keep its edge.”
While this quote comes from the pop culture explosion that is Game of Thrones, it doesn’t make it less true, especially when it comes to PR and marketing! Reading the techniques and strategies from seasoned professionals keeps communication skills sharp and inspires new ideas for your business. PR is constantly evolving and there is always something new to learn.
Here are SKC's list of 14 books related to PR that are must-reads for the executive eager to learn.Read More »
4 Foolproof Content Ideas
Building 365, or even 182, days of content can test the most creative and best writers among us. Sometimes, it might feel like no matter what you do, you can't fill the blank spaces on the calendar fast enough. Fret not. Here are some tips to create timely content for your blog, newsletters, contributed articles, infographics, white papers, etc.
1. Celebrate the Holidays!
With built-in themes and dates, holidays are fantastic sources of content inspiration. Centering your content around the anticipated needs of your prospective customers, like including some of your fun gadgets as gift ideas for Mother's Day, is a great way to build content in advance. Some image creators, like Canva, even have holiday templates months ahead of time that you can use for stress-free planning. No big holidays coming up? Look for other opportunities. If you're a security company, you can have a field day with National Cyber Security Awareness Month.Read More »
5 Signs that PR is Meant for You
A wise old woman once said, "There is more to life then meets the eye, including the success of your business. If fame and fortune are what you seek, then perhaps it would be wise to look to the lunar calendar."
Before you consult your friendly neighborhood fengshui master, the answers to a prosperous year may be found in the Chinese zodiac animals of public relations.
Here are five signs that PR is meant for you:
1. When You're Out & About, But Nobody Knows You
Industry trade shows are high-powered affairs where major players are conveniently located under one roof. So you mingle with a mission. But without any buzz about your company, you will most likely be dismissed with the networking kiss of death. "Oh...hum...what's the name of your company again?" These words strike you in the heart as your potential client nods, smiles, and walks away. If you are crying inside because you were branded a "nobody" among your peers, this, my friend, is a sign. Our zodiac advisor says it's time to summon the PR DOG, the best friend of man as well as the best friend of business.Read More »
4 Reasons Why Email Bolsters Your Marketing Strategy
You have considered every angle of your PR launch. You've double-checked that you have every message a company needs. And you've planned for every stage of maturing your online presence. Yet you are still not getting the web traffic you thought you'd get.
With today's over saturation of competing media, it can be hard to stand out among the noise. So if people won't come themselves, you will have to get them to come. And the best way to grow traffic is email. The ROI figures alone prove it: every $1 spent on email marketing nets an average return of $38!
Here are 4 reasons email marketing can bring you the traffic you want:Read More »
5 Strengths of Small PR and Marketing Agencies
Small, medium or large? The real world presents us with an endless array of choices—from the clothes we wear to the size of our computers and sound systems. In a world of shrinking gadgets where nanotechnology reigns supreme, we've learned that big is not necessarily better. In the world of public relations and digital marketing, we've learned that small is often better!Read More »
Who Should Keep An Eye On Social Media?
In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.Read More »
Happy Earth Day! How Marketing & PR Can Learn from the 3Rs
“I see trees of green, red roses too…” As Louis Armstrong sings, it’s a wonderful world. Every Earth Day we celebrate earth and our efforts to protect it. One of our environmental protection mantras is the 3Rs – Reduce, Recycle, Reuse. The idea of reusing old items to reduce waste can also be useful for your company’s marketing and PR content. Instead of the classic 3Rs, may we present, Renew, Recycle, and Repurpose:Read More »