Strategic
Storytelling,
Lasting Impact
Every brand begins with a spark -- a story waiting to be shared, a vision yearning to be seen.
At SKC, we bring that spark to life through bold storytelling that crosses borders, earns trust, and accelerates growth.
We partner with those who inspire us, guided by one truth:
We must believe in you... in your vision, your cause, your future, your dreams.
The rest comes naturally.
Drawing on our collective experience and proven strategies, we help you move from where you are today to
where you're meant to be tomorrow.
Brand Strategy & Identity
Clarifying your purpose, voice, and visual identity—so every touchpoint tells your unforgettable story.
Public Relations
Crafting stories that spark conversations, build trust, and keep your brand in the spotlight.
Social Media Marketing
Shaping how you show up online, how you build trust, and how your community grows with you.
Where Stories Drive Impact
Taiwan Excellence to Debut at HIMSS 2026 with SKC as PR Partner
With the theme, “From Taiwan with Care,” Taiwan Excellence will make its highly anticipated debut at HIMSS 2026–the world’s leading healthcare technology conference–bringing to life the spirit of innovation that defines Taiwan’s global reputation. The Taiwan Excellence Pavilion will showcase next-generation advancements from the digital island’s most visionary companies, from AI-driven diagnostics to smart hospital systems, and connected care technologies that are reshaping the future of healthcare.
Taiwan Excellence will unveil a powerful narrative supported by SKC celebrating Taiwan’s ingenuity. Along with 11 award-winning Taiwanese companies, we’re driving bold storytelling, dynamic media engagement, hosting a high-impact press conference and immersive on-site experiences that capture the imagination of healthcare leaders.
From pre-show buzz to real-time momentum on the ground, SKC is proud to help amplify Taiwan Excellence’s pioneering role in transforming how the world experiences care and technology.
The Flying Masterpiece: STARLUX Debuts the World’s Largest Flying Artwork
STARLUX Airlines has unveiled AIRSORAYAMA, the world’s largest flying artwork in collaboration with hyperrealist master Japanese artist Hajime Sorayama that transforms two Airbus A350-1000 aircraft into flying artworks. These aircraft, named STARLUX AIRSORAYAMA Silver and Gold, feature Sorayama's signature liquid-metal aesthetic and are scheduled to enter service in Q3 2026.
The project has garnered significant media attention. Airways Magazine described the aircraft as "flying artworks," highlighting the unique fusion of art and aviation. Aerospace Global News referred to the unveiling as a "landmark collaboration between art and aviation".
By continually raising the bar, STARLUX is setting new standards that reimagine the future of aviation. At SKC, their example inspires us to champion bold thinking and help visionary brands transform imagination into experiences that move the world.
SKC Insights
Breaking into U.S. media can feel a lot like stepping onto a brand-new playground full of swings, slides, and opportunities, but with rules you might not know yet. What counts as news at home in Asia might barely make a ripple across the Pacific, and pitching stories can feel like learning an entirely new game.
The good news? Once you understand the rules—how to think like U.S. editors, set realistic expectations, and work closely with your agency partner—that tricky playground turns into a place to show off your brand’s best moments. In this blog, we explore five practical tips to help Asian brands climb higher, slide smoother, and jump farther toward meaningful media coverage in the U.S.
STARLUX Airlines
"SKC’s strategic project management and media relations expertise were evident
throughout this high-profile launch. Their resourcefulness, unwavering dedication,
and deep understanding of our new route’s significance greatly contributed to our
success. We look forward to leveraging SKC's support and strategic guidance as
we build on this momentum."
- Jacky Liou, Branch General Manager, Seattle, STARLUX Airlines
Zepp Health
"SKC played a crucial role in unifying Zepp Health’s diverse portfolio under a cohesive
brand communications framework. Their comprehensive approach to messaging has
enabled global teams to use a consistent guide, ensuring each sub-brand maintains its
unique identity while contributing to a unified corporate narrative. This consistency has
optimized our marketing strategies across different markets, enhancing both relevance
and impact. Thanks to SKC’s ongoing guidance, we continue to grow our brand reputation
and strengthen our presence globally, particularly in the U.S. market."
- Tanita Sandhu, Head of Global Branding and Corporate Marketing, Zepp Health
AQT
"Thanks to SKC's strategic counsel, dedication and hard work, we not only achieved the visibility we needed
in the market, but we also landed the distributor leads crucial for sales success."
- Fon Zhou, Head of International Business, AQT
TAITRA
"With all of the moving parts of a show like CES, we needed a multi-talented team who would rise to
the challenge. And SKC delivered! From media savviness to writing, design, event planning, and project
management chops, SKC orchestrated and delivered beyond our expectations. Everything came together
beautifully. Sharon and her team are the best."
- Eva Peng, Strategic Marketing Department, TAITRA
Manning Kass
"We found SKC at a momentous time as our national law firm expanded rapidly this past year.
From our celebrity “Game of Clues” speaker series to branding, to public relations, writing, and presentations,
to issues management, SKC has become the secret sauce for our firm’s communications success."
- Jim Ulrich, Director of Operations, Manning Kass
Apogee
"When we started out, Apogee had a solid business model but we couldn't get our voice out.
SKC worked with us every step of the way, through the years, to establish our leadership in higher
education, and to build a reputation every bit as solid as our business."
- Chuck Brady, Founder & CEO, Apogee
TrustGo
"SKC's smarts, dedication, and tenacity in supporting our business led to an overwhelmingly positive outcome.
Scaling and growing TrustGo to new heights in a relatively short time was a major career highlight for me.
I'm proud and delighted to have had the SKC team marching alongside us and making a difference every
step of this glorious journey!"
- Xuyang Li, Founder & CEO, TrustGo
Ready for Stories Like These? Let's Talk!
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