SKC Insights

 

 

4 Reasons a PR-Digital Marketing Marriage is Good for Business

Public Relations and digital marketing have a common goal. Both want to increase visibility and awareness, but while one is about your relationships with customers and prospects, the other is more about your relationships with reporters and media outlets.

A healthy marriage of the two disciplines benefits each side — making each one stronger than it would be on its own. PR gets access to digital audiences beyond their traditional sphere, and digital marketing gets the experience of tried-and-true methods of communication. And you get a cross-channel strategy that can’t be matched that provides the following 5 key advantages to your business.

1. Amplifies Your PR Efforts

By incorporating digital marketing tactics into your PR activities, press releases, thought leadership articles, case studies, and press coverage can be spread and amplified through new channels. Reporters will be able to find information on your business through twitter or a google search. Backlinks and/or SEO key phrases in your press release can boost viewership of a piece of news to a whole new audience. Sharing contributed articles or coverage clippings on social media extends PR to your followers and beyond. PR materials are also a great source for content-hungry channels and for content marketing where you can chop up a release for a blog post or whitepaper.

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Spread the Love! 14 Reasons Companies are Embracing Influencer Marketing

The advent of social media has turned the public relations world topsy-turvy. New media content creators, or Influencers, are now carving a niche for themselves with online video, photos, podcasts and more. On Instagram alone, the top 50 influencers command a total of $3.1 billion followers. That’s nearly three times the population of China!

People browse their social apps daily, actually, some much more frequently, to check out their favorite fashion insta's #OOTD (outfit of the day) or how a MUA (makeup artist) does their eyeshadow. They live vicariously through influencers’ Instagram travel photos and gaming livestreams on YouTube. And they buy the products and services featured, that in 2018, a stunning 49% of consumers relied on influencer recommendations for their purchases.

More and more companies are realizing it’s not enough to do traditional PR with media and analysts, and are now cultivating influencers because they are great at…

1. Providing Stunning ROI

According to a study from St. Joseph Communications, the ROI of influencer marketing can be eleven times higher than traditional marketing, such as TV and print ads. That makes it $6.50 earned per $1 spent on building connections with influencers.

2. Generating Sales

Social media sites like Instagram have made it easier than ever to generate sales thorough their platforms. Features like purchase links let users buy products that influencers display on their feeds.

3. Creating Content

“Content is King” is a constant mantra in digital marketing and influencers are the kings (and queens) of content. Their expertise in content creation can lead to new depth in your own content marketing, as they know the quality and frequency that their followers love.

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8 Content Types to Boost Your Digital Marketing

Content is the main ingredient when you’re cooking up a luscious digital marketing strategy. Just like how a chef works with different ingredients, you can work with varying types of content to entice your customers.

Here are 8 types of content to boost your digital marketing:

1. Publish a Hearty Blog

Short for “weblog,” blogs function both as a type of content and a channel to publish that content. This makes your company blog an excellent hub for all of your other content. As a channel, a blog is a homemade meal to social media's restaurant. Preparing all of your ingredients seems like a hassle at first, but you get to decide how your blog looks, feels, and tastes to give it a personal touch that serves you and your audience.

2. Send a Sweet Treat E-Newsletter to their Inbox

We've talked before about how newsletters can grow your business, but it's also a great piece of a digital marketing strategy. When paired with other content, like a review of your month's blog posts or promoting your latest e-book, personalized newsletters make for a compelling one-two punch. Newsletters are a place where you can talk directly to one customer instead of having to feed an audience. This makes them intensely personal and a great way to connect.

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5 Ways to Build Reputation

What separates the haves from the have-nots in the business world? The simple answer is "reputation," an intangible that fortunately isn't unattainable. Chances are you already have most of the components to build your company's identity and reputation. One thing is for sure, no matter how good your product or service, you don't stand a chance in the business world without a solid reputation.

Here Are Five Ways To Build Reputation:

1. Know Thyself

Laser-focus on the niche that gives your company its competitive advantage. Knowing where you stand in the competitive landscape is the first step to developing your company's key messages and a larger strategy for building your company's identity and reputation.

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Building Your Own Lead Generation Machine

 

Generating high quality, and quantity, leads is crucial to any marketing campaign. Successful lead generation keeps sales brimming with new prospects and hardly requires any effort once put in motion. But as with any machine, getting the gears started requires some old-fashioned elbow grease.

Setting up your own lead generation systems requires focus on five areas:

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