SKC Insights

In today’s hyper-connected world, a single misstep can quickly escalate into a full-blown crisis, jeopardizing your hard-earned reputation. But crisis management goes beyond merely putting out fires—it’s about anticipating the flames and equipping your organization to extinguish them before it spreads. 

Proactive crisis management begins with identifying potential risks and creating a thorough response plan. This preparation builds resilience, empowering you to act decisively when challenges arise. A swift, well-executed, and transparent response can transform a crisis into an opportunity for growth. Here are five examples showcasing the power of proactive, decisive action:

Influence the influencers! This has become the new motto for the modern marketer. Indeed, for brands looking to connect with their audiences in meaningful ways, influencer partnerships have become an indispensable strategy in the marketing toolbox. Whether the goal is to boost awareness, drive sales, or build trust, a well-executed influencer campaign can deliver impressive results. From selecting the right collaborators to fostering authentic and lasting relationships, here are five actionable tips to help maximize the impact of your influencer strategy:

Social media is no longer just a platform for building a brand presence—it’s a fast-paced, dynamic environment where businesses connect directly with their target audiences. Behind every viral hit or standout social campaign is a carefully crafted strategy built around business objectives. Effective social media requires a fresh, customized approach that helps brands stand out. In this blog, we examine five components for a successful social media strategy and explore how brands can navigate each to achieve meaningful outcomes.

Welcome to the whirlwind digital age! Amidst the endless stream of TikTok videos and Instagram Reels, it’s no longer enough for brands to pump out social content. Today’s audiences demand valuable, compelling, and consistent messages that grab attention and build lasting loyalty—a strategy also known as “content marketing.” From driving sales to growing your follower base and encouraging newsletter sign-ups, content marketing is all about fostering meaningful interactions with your brand. Let's explore 6 actionable tips to help you master this essential tool:

In an ever-changing marketplace, cultivating a unique brand identity is vital for achieving lasting success. A brand isn’t just a logo or a product; it’s the heart of what a company believes in and how people see it. Building a powerful brand means telling a story that connects with customers, stands out from rivals, and adapts to shifts in the market. Let's dive into the essential strategies that help create a lasting brand legacy. 

While many Americans escape to sunny vacation destinations during the summer months, a quiet period settles over the business world. This notorious “summer slump” can leave even the strongest businesses feeling the heat as prospective customers hit the beach and declining sales hit the books. For creative companies, however, this seasonal slowdown provides an opportunity to shine with unforgettable and uplifting launches. These initiatives not only defy the expected lull but also infuse the sunny season with bursts of innovation and joy. Here’s a glimpse into eight of the most memorable and inspiring summer promotions to inspire your company’s next captivating campaign:

From rising YouTube stars to Instagram models, to TikTok trendsetters, social media influencers drive successful marketing and PR campaigns. With the power to captivate audiences, amplify brand messages, and send engagement rates skyrocketing, these influencers shape brand perceptions in ways one can only dream when using traditional methods. Get ready to harness the potential of this dynamic marketing approach and take your company to new heights.

Here are 6 ways working with influencers can boost your business:

2022 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. With another exciting year behind us, SKC has compiled our take on the top public relations trends and challenges for the year ahead. What will 2023 bring? Here are six trends to consider and leverage for your company:

So, all your hard work and smarts have paid off. You’ve conquered your home market, and now the world beckons. You’re ready to grow your company’s global footprint – open new offices, serve new customers, and of course reel in more revenues. To ensure success, you’re cognizant of the instrumental role marketing and public relations play in building global brand awareness which inevitably precedes sales.

Whether you’re an international company looking to boost your profile in the US, or a US-based business aiming to expand globally, the way you handle your international marketing and PR is going to mean the difference between making it or breaking it. So, let’s get it right. Here are five considerations for planning your global communications strategy: 

“Summer breeze makes me feel fine,” croon Seals & Crofts. You probably agree. The summer is when you, clients, and customers go on vacation. The long summer months are also when businesses slow down, including industry conferences and events. Even lots of journalists take time out. While this may be a "quieter" period for business activity, it's one of the best times to focus on PR and marketing activities for the Fall rush.

Here are five tips to help you tackle the new season well in advance: