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5 Do's for a Successful Corporate Blog

So, you’re thinking about starting or sprucing up a corporate blog? Good for you! A company blog is a great marketing tool for connecting with prospects, customers, partners, and to build thought leadership. And with figures like these – 77% of Internet users read blogs and spend 3X more time on them than email in the US – blogs aren’t something marketers can ignore! But blogging has to be done right to be successful and effective.

Here are our 5 Do's for creating and maintaining a successful corporate blog:

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Keeping Your Edge - 14 Books to Read About PR

“A mind needs books like a sword needs a whetstone, if it is to keep its edge.”

While this quote comes from the pop culture explosion that is Game of Thrones, it doesn’t make it less true, especially when it comes to PR and marketing! Reading the techniques and strategies from seasoned professionals keeps communication skills sharp and inspires new ideas for your business. PR is constantly evolving and there is always something new to learn.

Here are SKC's list of 14 books related to PR that are must-reads for the executive eager to learn.

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