SKC Insights

Content is the main ingredient when you’re cooking up a luscious digital marketing strategy. Just like how a chef works with different ingredients, a content creator works with varying types of content to entice their audience.

Here are 8 types of content to boost your digital marketing:

What separates the haves from the have-nots in the business world? The simple answer is "reputation," an intangible that fortunately isn't unattainable. Chances are you already have most of the components to build your company's identity and reputation. One thing is for sure, no matter how good your product or service, you don't stand a chance in the business world without a solid reputation.

Here Are Five Ways To Build Reputation:

1. Know Thyself

Laser-focus on the niche that gives your company its competitive advantage. Knowing where you stand in the competitive landscape is the first step to developing your company's key messages and a larger strategy for building your company's identity and reputation.

In ye old days of print, a newsroom was the physical space where journalists gathered to pound out news on their typewriters. Now, the term refers to where companies post their news and all the information they want journalists to find.

Also known as digital pressrooms or media kits, your newsroom is the PR hub of your website. It not only attracts traditional journalists, but podcasters, bloggers, and influencers who are curious about your business. To ensure that they find what they are looking for, be sure to include newsroom essentials like:

We've talked about why and who should keep a close eye on your business' social media feeds, and now it's time to go over how to respond to all of the tweets, shares, and comments about your business. All of that feedback is a great source of unfiltered news, but the sheer amount can be overwhelming.

In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.

Social media, when managed properly, can be a great asset to any business. Last month, we talked about how to set up a simple and quick social media plan for your business with SKC's Weekly Social Media Checklist. Now that you have a plan, monitoring your channels is the gas that keeps your machine running.

Among the hustle and bustle of your growing business, it’s easy to forget the little things. A mere 140 characters feels so unimportant compared to that big meeting and looming deadlines. Social media can drive brand awareness and generate leads, but keeping the machine running takes up your valuable time and resources.

Generating high quality, and quantity, leads is crucial to any marketing campaign. Successful lead generation keeps sales brimming with new prospects and hardly requires any effort once put in motion. But as with any machine, getting the gears started requires some old-fashioned elbow grease.

Setting up your own lead generation systems requires focus on five areas: