SKC Insights

Being a small business can be a challenge, especially when just starting out. Bringing customers into your business is the first step to growth, but how does one bring the customer in? The answer lies in marketing and leveraging available tools at your disposal. While taking the time to find everything on your own is viable, it’s time-consuming and wastes precious resources. This is where a CRM comes in.

A Customer Relationship Management (CRM) system is a great way to collect all your data in one place, allowing you to compile information from several sources, such as LinkedIn, Facebook, Instagram, and Twitter. By using a CRM, the time you would have spent on individual sites can be spent growing your business in other avenues. But what other benefits are there in using a CRM? Why should you invest in a CRM? Here are 6 great reasons:

1. Better Organization

Being organized is the key to any great business’ success. While knowing the number of people who have shown interest in your product is great, where are they coming from? Were they an organic lead, or did they come from somewhere else? Keeping all your sources in one place keeps any data from being forgotten by keeping everything organized. This keeps your business flowing smoothly, not requiring one to search for the information needed.

2. Easier Analysis

Analyzing information in an efficient manner will also allow for growth. Using a CRM allows you to see all your data in one place, instead of going from site to site to find your numbers. Knowing how much interest your content is creating, the number of people it is reaching, and how this information can be used creates further success. The result is a better analysis of what works, and what doesn’t in reaching out to your consumer. What may work on one website, such as an image, may not work as well as a video on another. Being able to see and analyze this will allow your business to grow.

3. Better Marketing Strategies

Being able to view data allows for optimized marketing strategies based on the seen successful tactics. This includes catching the customer’s attention, telling them why they need it, and making it about them. Several examples of the same product can have different results, depending on the time it’s shared, the media type, and how engaging it is. For example, a simple image may not be eye-catching, thus affecting how many people notice it. An eye-catching visual and some text, however, could pique higher interest. Knowing what works is half the battle and having a CRM will assist in figuring out what works best.

4. Increased Efficiency

A better system like a CRM brings a better workflow. This allows for more marketing efficiency, which will generate better leads, which precedes sales success. Being able to focus on multiple aspects of your business will increase your workflow. CRM efficiently gives you more opportunities to expand your business.

5. Increased Customer Satisfaction

By customizing the connection between you and the consumer, a CRM enables enhanced communication between you. Communication is key in creating rapport and can make or break your customer relationships. Positive interactions will create goodwill and referrals; as the saying goes, word of mouth is your most powerful asset. Being able to create positive communication increases customer satisfaction and will lead to a strong, long-term relationship.

6. Increased Sales

An effective CRM system brings in happy customers, and a growing group of happy customers sets your business up for ultimate success. Positive word of mouth spreads far and wide, though negative word of mouth spreads faster, so it is important to leverage a strong CRM to foster positive feedback. A great system will help leave a good impression on your customers, and they will in turn give you good reviews and kudos. This in turn leads to more sales and positive interactions, which in turn increases satisfaction, turning your company into a successful business venture. 

There are many reasons to invest in a CRM, but it is fair to say that all of them are positive and will bring about more business growth. Every business needs great organization and intelligent data to create a successful future. With technology, this success is much easier to obtain! For a deeper insight, SKC has compiled a FREE eBook on the benefits of CRM to power your marketing. Download by clicking on the button below: