You have considered every angle of your PR launch. You've double-checked that you have every message a company needs. And you've planned for every stage of maturing your online presence. Yet you are still not getting the web traffic you thought you'd get.
With today's over saturation of competing media, it can be hard to stand out among the noise. So if people won't come themselves, you will have to get them to come. And the best way to grow traffic is email. The ROI figures alone prove it: every $1 spent on email marketing nets an average return of $38!
Here are 4 reasons email marketing can bring you the traffic you want:
1. You Have Full Control
Aside from your website, email is the only channel of communication that you have total control over. Social media might go viral or languish in your follower's feeds. Digital ads are controlled by obscure algorithms that change all the time. These channels are still important to your overall plan, but with email you have total control over who sees your message, when they see it, how it looks, and a guaranteed interest.
2. Everyone uses Email
Email is hands down the easiest way to keep in touch with your audience. Email is used worldwide, with a predicted 3 billion people keeping in touch by 2020. If you're doing business in the developed world, chances are your customers are using email. And of those billions of users, 72% prefer email as their source of business communication. Email is essential to how consumers learn about your business and make purchasing decisions.
3. Personalized Emails Attract Customers
Selling a product or service? 81% of shoppers are more likely to make additional purchases after receiving personalized emails. People prefer email as a communication channel for commercial messages. It establishes a deeper connection to your business, which in turn makes the gateway to your website more personal. Since they have already subscribed to your email list by making a purchase, signing up for your newsletter, or subscribing to your company blog, they have made it clear that they are interested in your business.
4. Easy, Fast, Affordable
At the beginning of this post, we talked about how the ROI on email marketing is fantastic. It's easier to achieve those numbers then you'd think. Affordable tools like Hubspot, ConstantContact, MailChimp, and Convertkit (for those with WordPress), make every aspect of email marketing a breeze. From list-building, to design, to distribution, these tools make the essential act of emailing your latest newsletter or company updates simple.
While it seems like a simple tool, email is highly effective and crucial to a comprehensive digital marketing program. Click below to schedule a complimentary consultation with SKC to discuss how email marketing can work for your business.