SKC Insights

So, all your hard work and smarts have paid off. You’ve conquered your home market, and now the world beckons. You’re ready to grow your company’s global footprint – open new offices, serve new customers, and of course reel in more revenues. To ensure success, you’re cognizant of the instrumental role marketing and public relations play in building global brand awareness which inevitably precedes sales.

Whether you’re an international company looking to boost your profile in the US, or a US-based business aiming to expand globally, the way you handle your international marketing and PR is going to mean the difference between making it or breaking it. So, let’s get it right. Here are five considerations for planning your global communications strategy: 

“Summer breeze makes me feel fine,” croon Seals & Crofts. You probably agree. The summer is when you, clients, and customers go on vacation. The long summer months are also when businesses slow down, including industry conferences and events. Even lots of journalists take time out. While this may be a "quieter" period for business activity, it's one of the best times to focus on PR and marketing activities for the Fall rush.

Here are five tips to help you tackle the new season well in advance:

Have you ever wondered how a company turned their one-star reviews into a five-star campaign? Or how another rose above the pandemic to help those in need? And how do others use leetspeak and illustrations to attract followers? These are just glimpses into how businesses have embraced and are thriving on social platforms. With more than four billion users online, companies are increasingly prioritizing social media marketing and seeking new ways to promote their brands and products. Here are 7 tips for social media marketing to stir your creative juices for more innovative ideas of your own.

“Death of Mr. Peanut,” a 2020 Planters campaign, is a great example of social media success. It began with a tweet: It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut. Within hours, even other brands like Dr. Pepper were spreading the hashtag, and the campaign quickly became a viral sensation. Planters later revealed that Mr. Peanut was reborn as a Baby Nut, and now tweets from the Peanut Jr account.

Planters’ viral sensation and marketing prowess has continued to this day, where it has leveraged social media to engage and build followers and customers. Here are 6 ways social media can bolster your brand:

With Covid-19 regulations easing up in the US, large-scale events and convention centers are back in action. Whether in-person or hybrid, trade shows, and conferences are great networking opportunities for companies to promote their brands and products. With thousands of attendees, most of whom are eager to see, look, feel, and experience, these events put you in touch with a plethora of potential customers, partners, and even investors. 

These conferences are a perfect way to showcase your product in the best light possible to a critical mass of like-minded people. With hundreds of companies fighting for the attention of the attendees, however, you must find a way to make your booth stand out from the rest. This can be with banners, offers of demonstrations, or even just photo opportunities. 

Here are 8 easy tips and tricks we found to help your booth stand out from the crowd.

Being a small business can be a challenge, especially when just starting out. Bringing customers into your business is the first step to growth, but how does one bring the customer in? The answer lies in marketing and leveraging available tools at your disposal. While taking the time to find everything on your own is viable, it’s time-consuming and wastes precious resources. This is where a CRM comes in.

A Customer Relationship Management (CRM) system is a great way to collect all your data in one place, allowing you to compile information from several sources, such as LinkedIn, Facebook, Instagram, and Twitter. By using a CRM, the time you would have spent on individual sites can be spent growing your business in other avenues. But what other benefits are there in using a CRM? Why should you invest in a CRM? Here are 6 great reasons:

2021 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. Now, it’s time to turn the calendar to a fresh page and begin anew. While the future remains unclear, one thing we can predict is that public relations and marketing will continue to change. What will 2022 bring? Here are six trends to consider and potentially leverage for your company:

“See you on Zoom!” How many times have you heard that since 2020? From work to school to social gatherings, our lives have shifted online ­– and so have many PR events. Zoom interviews, online webinars, virtual press conferences and more have largely replaced in-person activities, and this trend shows no sign of slowing down.

At SKC, we believe the advantages of going virtual outweigh the challenges. We’ve organized several online events over the last year, and now we’re letting you in on our secrets!

Here are 8 tips for planning a successful virtual press event:

What do Richard Branson, Warren Buffet, and Sheryl Sandberg all have in common? When they speak, the media listens. They’re thought leaders and generally looked upon favorably – and as a result, have become media “darlings.” But it didn’t happen overnight. Endearing yourself to the media takes time, along with careful strategizing and intentional actions. 

Follow these eight steps to get started on your journey to becoming respected, heard and reverberated out into the world as a media darling.

As an entrepreneur/marketer, you know how much public relations can help grow your business. You have probably partnered with an agency, researched its value adds and contemplated its ROI. And you’ve leveraged content marketing, press releases, and media relations. But did you know PR also has a rich, colorful history full of insightful stories that we can all learn from, even today? Without further ado, here are 12 fun and fascinating PR facts: