SKC Insights

 

 

From Planning to Perfection: 6 Steps to Event Success

Successful events don’t just happen by chance—they’re built with purpose, precision, and a dash of creativity. Every detail, from setting clear goals to nailing logistics and timelines, must align with your brand’s vision. But planning is just the beginning. The real success unfolds through promotion, flawless execution, and meaningful post-event follow-ups that leave your audience talking. In this blog, we’ll break down 6 essential elements to take your event from ordinary to unforgettable:

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Soaring to New Heights: STARLUX Achieves APEX Five-Star Recognition

SKC proudly celebrates our client, STARLUX Airlines, on achieving the prestigious 2025 APEX Five Star Major Airline Award, a recognition based on millions of verified passenger reviews. This honor reflects STARLUX’s exceptional dedication to redefining luxury air travel through world-class service, Michelin-inspired cuisine, modern amenities, and the world’s youngest fleet. With a growing network of 26 destinations and an unwavering commitment to excellence, STARLUX continues to elevate the passenger experience while making premium travel accessible to all.

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NLVC Featured in Deal Street Asia: A Beacon for LPs Wins

We’re excited to share that Northern Light Venture Capital (NLVC) has been spotlighted by Deal Street Asia. Co-founder Jeffrey Lee highlights NLVC’s unique position in the global venture capital landscape, with US-based LPs recognizing China as a key area for growth despite market challenges. 

NLVC’s steadfast focus on early-stage investments continues to drive success, with recent IPOs for Black Sesame Technologies and Zhejiang Taimei Medical Technology. With two more IPOs expected this year, NLVC exemplifies excellence in fostering innovation. 

Read the full article here and celebrate NLVC's remarkable achievements with us!

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5 Crisis Comms Moments that Redefined Public Relations

In today’s hyper-connected world, a single misstep can quickly escalate into a full-blown crisis, jeopardizing your hard-earned reputation. But crisis management goes beyond merely putting out fires—it’s about anticipating the flames and equipping your organization to extinguish them before it spreads. 

Proactive crisis management begins with identifying potential risks and creating a thorough response plan. This preparation builds resilience, empowering you to act decisively when challenges arise. A swift, well-executed, and transparent response can transform a crisis into an opportunity for growth. Here are five examples showcasing the power of proactive, decisive action:

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From Followers to Fans: 5 Tips to Elevate Your Influencer Strategy

Influence the influencers! This has become the new motto for the modern marketer. Indeed, for brands looking to connect with their audiences in meaningful ways, influencer partnerships have become an indispensable strategy in the marketing toolbox. Whether the goal is to boost awareness, drive sales, or build trust, a well-executed influencer campaign can deliver impressive results. From selecting the right collaborators to fostering authentic and lasting relationships, here are five actionable tips to help maximize the impact of your influencer strategy:

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Elevate Your Brand: 5 Tips for a Winning Social Media Strategy

Social media is no longer just a platform for building a brand presence—it’s a fast-paced, dynamic environment where businesses connect directly with their target audiences. Behind every viral hit or standout social campaign is a carefully crafted strategy built around business objectives. Effective social media requires a fresh, customized approach that helps brands stand out. In this blog, we examine five components for a successful social media strategy and explore how brands can navigate each to achieve meaningful outcomes.

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Celebrating Excellence: SKC Wins PRSA-LA PRism Award for Influencer Marketing with Taiwan Excellence Campaign

On a star-lit October 24 evening at the Audrey Irmas Pavilion, SKC, Inc. was honored at the 60th Annual PRSA-LA PRism Awards, receiving recognition for our innovative influencer marketing campaign, Taiwan Excellence Influencer Spectacular: MSI’s Reaxtion & Diamond Mamba Steal the Spotlight. This award celebrates our commitment to creating impactful campaigns that elevate our clients’ brands and deeply resonate with targeted audiences.

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Mastering Content Marketing: 6 Tips to Captivate and Convert

Welcome to the whirlwind digital age! Amidst the endless stream of TikTok videos and Instagram Reels, it’s no longer enough for brands to pump out social content. Today’s audiences demand valuable, compelling, and consistent messages that grab attention and build lasting loyalty—a strategy also known as “content marketing.” From driving sales to growing your follower base and encouraging newsletter sign-ups, content marketing is all about fostering meaningful interactions with your brand. Let's explore 6 actionable tips to help you master this essential tool:

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The Art of Brand Building: 5 Strategies for Success

In an ever-changing marketplace, cultivating a unique brand identity is vital for achieving lasting success. A brand isn’t just a logo or a product; it’s the heart of what a company believes in and how people see it. Building a powerful brand means telling a story that connects with customers, stands out from rivals, and adapts to shifts in the market. Let's dive into the essential strategies that help create a lasting brand legacy. 

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