SKC Insights

A wise old woman once said, "There is more to life then meets the eye, including the success of your business. If fame and fortune are what you seek, then perhaps it would be wise to look to the lunar calendar."

Before you consult your friendly neighborhood fengshui master, the answers to a prosperous year may be found in the Chinese zodiac animals of public relations.

Here are five signs that PR is meant for you:

1. When You're Out & About, But Nobody Knows You

Industry trade shows are high-powered affairs where major players are conveniently located under one roof. So you mingle with a mission. But without any buzz about your company, you will most likely be dismissed with the networking kiss of death. "Oh...hum...what's the name of your company again?" These words strike you in the heart as your potential client nods, smiles, and walks away. If you are crying inside because you were branded a "nobody" among your peers, this, my friend, is a sign. Our zodiac advisor says it's time to summon the PR DOG, the best friend of man as well as the best friend of business.

You have considered every angle of your PR launch. You've double-checked that you have every message a company needs. And you've planned for every stage of maturing your online presence. Yet you are still not getting the web traffic you thought you'd get.

With today's over saturation of competing media, it can be hard to stand out among the noise. So if people won't come themselves, you will have to get them to come. And the best way to grow traffic is email. The ROI figures alone prove it: every $1 spent on email marketing nets an average return of $38!

Here are 4 reasons email marketing can bring you the traffic you want:

Small, medium or large? The real world presents us with an endless array of choices—from the clothes we wear to the size of our computers and sound systems. In a world of shrinking gadgets where nanotechnology reigns supreme, we've learned that big is not necessarily better. In the world of public relations and digital marketing, we've learned that small is often better!

In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.

“I see trees of green, red roses too…” As Louis Armstrong sings, it’s a wonderful world. Every Earth Day we celebrate earth and our efforts to protect it. One of our environmental protection mantras is the 3Rs – Reduce, Recycle, Reuse. The idea of reusing old items to reduce waste can also be useful for your company’s marketing and PR content. Instead of the classic 3Rs, may we present, Renew, Recycle, and Repurpose:

Still searching for "the one"? For that perfect message, that is. Every company desires messaging that clicks with their customers and resonates loudly in the minds of prospective buyers and media. But creating the right perceptions isn't about having a single message. It’s about matching the correct messages, to the right types of audiences, at the right time.The secret to fantastic messaging is found in developing 5 key messages:

In 1492, Columbus sailed the ocean blue. Then in 2017, you and your crew set sail in search of buried gold to stake a claim on your industry’s uncharted territory. But alas mate, you find yourselves in the dreaded doldrums - where the calm sea of no publicity lies. If only a current of public recognition would carry you away, then you are this much closer to Treasure Island.
 
Well Captain, your crew awaits your instructions, so what should you do before there is mutiny on the bounty? It’s time to bring in the PR oars of salvation and start rowing your ship to the promised land.

Here are five ways to make news when there is no news:

Generating high quality, and quantity, leads is crucial to any marketing campaign. Successful lead generation keeps sales brimming with new prospects and hardly requires any effort once put in motion. But as with any machine, getting the gears started requires some old-fashioned elbow grease.

Setting up your own lead generation systems requires focus on five areas:

Navigating in a new country or region can be daunting, especially when your company and product or service might not have the cache it has in your home market. Even with a strong corporate vision, building brand recognition takes time and effort. And with the right knowledge it can be a less bumpy road to success.

When it comes to marketing and public relations, lay the groundwork and remember these five tips: