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Happy Earth Day! How Marketing & PR Can Learn from the 3Rs

Environmental activists picking up trash on a sunny day.jpeg

“I see trees of green, red roses too…” As Louis Armstrong sings, it’s a wonderful world. Every Earth Day we celebrate earth and our efforts to protect it. One of our environmental protection mantras is the 3Rs – Reduce, Recycle, Reuse. The idea of reusing old items to reduce waste can also be useful for your company’s marketing and PR content. Instead of the classic 3Rs, may we present, Renew, Recycle, and Repurpose:

1. Renew Your Old Content

If you’ve been in the business for a while, you’ve probably accumulated a nice “library” of contents. Don’t let them collect dust and become out of date! New advancements happen all the time and updating your old content gives your readers new insights. For instance, that two-year-old ebook on video marketing might need an update now since Vine shut down and Snapchat is growing in popularity.

2. Recycle onto New Channels

Do you have a top-performing post on your company’s blog that makes you smile? Share it on other platforms like Medium and LinkedIn. Not only will your content get more views, it will increase your SEO and visits to your own site. Repost at least two weeks after it debuts on your blog, add links back to your site, and update the title. The new title will make it so search engines will know which is the original.

3. Repurpose into New Forms 

The best part about old content is that you already know if your audience likes it. Take some old favorites and reformat them for new readers. Collect a series of blog posts into an ebook. If you already have an ebook, package the content into a webinar or an email course. Not only will this allow your message to reach different audiences, it will give your content longevity. And taking a more strategic approach, think of your content marketing like a tree. Your older content makes up a root system that feeds into a larger piece of content like a trunk, then grows into repackaged branches of new content, like infographics, blog posts, email campaigns and more.

So let’s learn from our Earth Day brethren and “Renew, Recycle and Repurpose.” Together, doing the 3Rs will extend your contents long past their debut. 

Would you like a sounding board and strategic insights on how to renew, recycle and repurpose content? Take advantage of SKC's 45-minute free consultation. 

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