SKC Insights

In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.

Social media, when managed properly, can be a great asset to any business. Last month, we talked about how to set up a simple and quick social media plan for your business with SKC's Weekly Social Media Checklist. Now that you have a plan, monitoring your channels is the gas that keeps your machine running.

Among the hustle and bustle of your growing business, it’s easy to forget the little things. A mere 140 characters feels so unimportant compared to that big meeting and looming deadlines. Social media can drive brand awareness and generate leads, but keeping the machine running takes up your valuable time and resources.

“I see trees of green, red roses too…” As Louis Armstrong sings, it’s a wonderful world. Every Earth Day we celebrate earth and our efforts to protect it. One of our environmental protection mantras is the 3Rs – Reduce, Recycle, Reuse. The idea of reusing old items to reduce waste can also be useful for your company’s marketing and PR content. Instead of the classic 3Rs, may we present, Renew, Recycle, and Repurpose:

Companies love media coverage — it reaches a large and broad audience at virtually no cost. The news website Mashable gets over 36 million visitors per month worldwide. So you’ve got an interview, but that doesn’t ensure a story or guarantee “ink.” So be quotable.

Here are five tips for a great media interview.

Generating high quality, and quantity, leads is crucial to any marketing campaign. Successful lead generation keeps sales brimming with new prospects and hardly requires any effort once put in motion. But as with any machine, getting the gears started requires some old-fashioned elbow grease.

Setting up your own lead generation systems requires focus on five areas:

The new year is an opportunity for reassesment and goal-setting for your business. Reviewing what worked and what fell flat in the past year can reveal new insights to bolster your 2017 PR and marketing initiatives. SKC is pleased to offer our blog readers a 45-minute complimentary consultation to help you jumpstart the new year.