SKC Insights

In ye old days of print, a newsroom was the physical space where journalists gathered to pound out news on their typewriters. Now, the term refers to where companies post their news and all the information they want journalists to find.

Also known as digital pressrooms or media kits, your newsroom is the PR hub of your website. It not only attracts traditional journalists, but podcasters, bloggers, and influencers who are curious about your business. To ensure that they find what they are looking for, be sure to include newsroom essentials like:

We've talked about why and who should keep a close eye on your business' social media feeds, and now it's time to go over how to respond to all of the tweets, shares, and comments about your business. All of that feedback is a great source of unfiltered news, but the sheer amount can be overwhelming.

In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.

Social media, when managed properly, can be a great asset to any business. Last month, we talked about how to set up a simple and quick social media plan for your business with SKC's Weekly Social Media Checklist. Now that you have a plan, monitoring your channels is the gas that keeps your machine running.

Among the hustle and bustle of your growing business, it’s easy to forget the little things. A mere 140 characters feels so unimportant compared to that big meeting and looming deadlines. Social media can drive brand awareness and generate leads, but keeping the machine running takes up your valuable time and resources.

Generating high quality, and quantity, leads is crucial to any marketing campaign. Successful lead generation keeps sales brimming with new prospects and hardly requires any effort once put in motion. But as with any machine, getting the gears started requires some old-fashioned elbow grease.

Setting up your own lead generation systems requires focus on five areas: