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The internet has forever changed the way news is distributed. From blogs to podcasts to social media and 24-hour online news, your customers are consuming information in a whole new way. Regardless of your company’s brand, service or product, the changing media landscape means more opportunities to get your company in the public eye. But are your messages registering with audiences in ways you intended?
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While we live in a new world with a plethora of arrows in the PR quiver, the press release is still an important foundational tool to master and leverage. It is a shout-out to the world and helps draw the spotlight to your company and its stellar progress. Keep these five types of news in mind, and you’ll be creating a steady drum roll of good news to catch the media's interest as well as build confidence amongst stakeholders such as investors, partners, customers and more.
The Year of the Yang Red Monkey heralds a year of adventure and discovery, a time for new beginnings and for forging ahead. Are you an Asian company with your eyes and heart set on expanding in the U.S. market this year? On top of the 99 things to do, are your advisors also nudging you to launch a public relations program to bolster your company’s US presence?
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