SKC Insights

With the emergence of ChatGPT and all its hoopla, artificial intelligence is once again a hot topic, It’s now impossible to find an industry that’s yet untouched by AI, including public relations. Will AI replace PR, marketing, and communications teams at your company one day soon? 

In a recent interview, Jacob Puthenparambil, CEO of PR firm Redhill, was asked whether he thinks technologies like ChatGPT will replace PR. AI, he said, could replace some content production, but at the end of the day, PR is still a people-driven industry. AI is a tool, not a human and lacks the emotions needed when it comes to much of the business. Do you agree?

There are some challenges of AI in PR, but there are many upsides too. Let’s take a look at the top 3 of each—and how they might affect your business.

So, you’re thinking about starting or sprucing up a corporate blog? Good for you! A company blog is a great marketing tool for connecting with prospects, customers, partners, and to build thought leadership. And with figures like these – 77% of Internet users read blogs and spend 3X more time on them than email in the US – blogs aren’t something marketers can ignore! But blogging has to be done right to be successful and effective.

Here are our 5 Do's for creating and maintaining a successful corporate blog:

So, all your hard work and smarts have paid off. You’ve conquered your home market, and now the world beckons. You’re ready to grow your company’s global footprint – open new offices, serve new customers, and of course reel in more revenues. To ensure success, you’re cognizant of the instrumental role marketing and public relations play in building global brand awareness which inevitably precedes sales.

Whether you’re an international company looking to boost your profile in the US, or a US-based business aiming to expand globally, the way you handle your international marketing and PR is going to mean the difference between making it or breaking it. So, let’s get it right. Here are five considerations for planning your global communications strategy: 

“Summer breeze makes me feel fine,” croon Seals & Crofts. You probably agree. The summer is when you, clients, and customers go on vacation. The long summer months are also when businesses slow down, including industry conferences and events. Even lots of journalists take time out. While this may be a "quieter" period for business activity, it's one of the best times to focus on PR and marketing activities for the Fall rush.

Here are five tips to help you tackle the new season well in advance:

Navigating in a new country or region can be daunting, especially when your company and product or service might not have the cache it has in your home market. Even with a strong corporate vision, building brand recognition takes time and effort. And with the right knowledge it can be a less bumpy road to success.

When it comes to marketing and public relations, lay the groundwork and remember these five tips: