SKC Insights

Welcome to the whirlwind digital age! Amidst the endless stream of TikTok videos and Instagram Reels, it’s no longer enough for brands to pump out social content. Today’s audiences demand valuable, compelling, and consistent messages that grab attention and build lasting loyalty—a strategy also known as “content marketing.” From driving sales to growing your follower base and encouraging newsletter sign-ups, content marketing is all about fostering meaningful interactions with your brand. Let's explore 6 actionable tips to help you master this essential tool:

In an ever-changing marketplace, cultivating a unique brand identity is vital for achieving lasting success. A brand isn’t just a logo or a product; it’s the heart of what a company believes in and how people see it. Building a powerful brand means telling a story that connects with customers, stands out from rivals, and adapts to shifts in the market. Let's dive into the essential strategies that help create a lasting brand legacy. 

While many Americans escape to sunny vacation destinations during the summer months, a quiet period settles over the business world. This notorious “summer slump” can leave even the strongest businesses feeling the heat as prospective customers hit the beach and declining sales hit the books. For creative companies, however, this seasonal slowdown provides an opportunity to shine with unforgettable and uplifting launches. These initiatives not only defy the expected lull but also infuse the sunny season with bursts of innovation and joy. Here’s a glimpse into eight of the most memorable and inspiring summer promotions to inspire your company’s next captivating campaign:

In today's interconnected world, celebrating diversity isn't just a moral imperative – it's also a smart business strategy. Companies that embrace and promote inclusive marketing can broaden their prospective customer base to consumers from all walks of life. As AAPI Month comes to a close, let’s reflect on six standout campaigns that exemplify cultural diversity in PR and marketing: 

2021 brought us lessons of growth, resilience, and transformation as we conquered the challenges of a disruptive year. Now, it’s time to turn the calendar to a fresh page and begin anew. While the future remains unclear, one thing we can predict is that public relations and marketing will continue to change. What will 2022 bring? Here are six trends to consider and potentially leverage for your company:

“See you on Zoom!” How many times have you heard that since 2020? From work to school to social gatherings, our lives have shifted online ­– and so have many PR events. Zoom interviews, online webinars, virtual press conferences and more have largely replaced in-person activities, and this trend shows no sign of slowing down.

At SKC, we believe the advantages of going virtual outweigh the challenges. We’ve organized several online events over the last year, and now we’re letting you in on our secrets!

Here are 8 tips for planning a successful virtual press event:

What do Richard Branson, Warren Buffet, and Sheryl Sandberg all have in common? When they speak, the media listens. They’re thought leaders and generally looked upon favorably – and as a result, have become media “darlings.” But it didn’t happen overnight. Endearing yourself to the media takes time, along with careful strategizing and intentional actions. 

Follow these eight steps to get started on your journey to becoming respected, heard and reverberated out into the world as a media darling.

As an entrepreneur/marketer, you know how much public relations can help grow your business. You have probably partnered with an agency, researched its value adds and contemplated its ROI. And you’ve leveraged content marketing, press releases, and media relations. But did you know PR also has a rich, colorful history full of insightful stories that we can all learn from, even today? Without further ado, here are 12 fun and fascinating PR facts: 

Once upon a time, marketers focused on buying advertisements, mailing postcards, and making telemarketing calls. But people's behaviors have changed, and the traditional marketing playbook must change with them. While cold calls once netted enormous volumes of leads, today more than 235 million Americans are registered on the FTC's "Do Not Call" list. And that glossy flier you sent to your loyal customers? It won't even reach half of them, as 58% of direct mail recipients never read, or even scan, their mailers.  

What’s a marketer or entrepreneur to do?  

Some of this may seem bleak, but there’s good news – and it’s called inbound marketing. This holistic, data-motivated approach cuts costs, builds higher trust and credibility, and generates quality traffic and leads. Sounds too good to be true?  

Here are 5 ways inbound marketing stands apart from traditional marketing:

Spring is in the air, bringing warmer weather, blooming flowers, and the annual itch to deep clean your home. Just as you'd clean out your closet, you can clean out your PR and marketing strategy. In the end, you’ll have a more agile communications focus and a clear vision to propel your company forward. Here are six ways you can brighten up your marketing and PR efforts this spring: