SKC Insights

Face it—without trust, nothing gets accomplished. Prospective customers, partners, investors must first be convinced of the credibility of your company and products before they will sign on the dotted line. Wouldn’t it be great if they already know about your company and track record and seek you out even before you approach them? This happens when you build credibility for your organization and it becomes a trusted brand. But how do we build trust?

 

Here are Five Ways to Build Trust:

 

1. Get Ink in the Media

News sites, industry magazines, newspapers, selective blogs and other media are credible independent outlets that regularly mention companies and quote executives in their stories. When you’re quoted in the media, your credibility is enhanced, and your prospects’ trust in you deepens.

 

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What separates the haves from the have-nots in the business world? The simple answer is "reputation," an intangible that fortunately isn't unattainable. Chances are you already have most of the components to build your company's identity and reputation. One thing is for sure, no matter how good your product or service, you don't stand a chance in the business world without a solid reputation.

Here Are Five Ways To Build Reputation:

1. Know Thyself

Laser-focus on the niche that gives your company its competitive advantage. Knowing where you stand in the competitive landscape is the first step to developing your company's key messages and a larger strategy for building your company's identity and reputation.

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