Face it—without trust, nothing gets accomplished. Prospective customers, partners, investors must first be convinced of the credibility of your company and products before they will sign on the dotted line. Wouldn’t it be great if they already know about your company and track record and seek you out even before you approach them? This happens when you build credibility for your organization and it becomes a trusted brand. But how do we build trust?
Here are Five Ways to Build Trust:
1. Get Ink in the Media
News sites, industry magazines, newspapers, selective blogs and other media are credible independent outlets that regularly mention companies and quote executives in their stories. When you’re quoted in the media, your credibility is enhanced, and your prospects’ trust in you deepens.
2. Speak Publicly
Whether at an industry conference or at a chamber of commerce luncheon, speaking publicly enhances the audiences’ perception that you are the “expert” and helps build your stature and reputation in the marketplace.
3. Get Customer Testimonials
A happy customer is a good customer. A happy customer willing to share the results they have reaped from your labor and products is even better. The ability to win over customers to share their success stories is critical to building trust as well.
4. Win Awards
Many awards given out to companies and executives for best products, services and outstanding achievement. These are important accolades that speak volumes about you to future customers, partners, investors and employees.
5. Keep Your Promises
Above all else, deliver on everything you have written about, spoken about and won awards on. Nothing destroys credibility like broken promises.
Winning the trust and confidence of your stakeholders will guarantee that you have a company that is built on trust, and built to last. For a complimentary consultation on how you can build trust, click the button below and sign up to get in touch with one of SKC's experienced consultants.