SKC Insights

Breaking into U.S. media can feel a lot like stepping onto a brand-new playground full of swings, slides, and opportunities, but with rules you might not know yet. What counts as news at home in Asia might barely make a ripple across the Pacific, and pitching stories can feel like learning an entirely new game. 

The good news? Once you understand the rules—how to think like U.S. editors, set realistic expectations, and work closely with your agency partner—that tricky playground turns into a place to show off your brand’s best moments. In this blog, we explore five practical tips to help Asian brands climb higher, slide smoother, and jump farther toward meaningful media coverage in the U.S.

Public Relations isn’t a solo sprint—it’s a team sport. When everyone’s working toward the same end zone, your PR agency isn’t just running drills in the background. They’re helping you design the playbook, read the field, and move the ball toward the goal. And just like any great team, success comes from both sides working in sync.

When communication flows, expectations are aligned, and everyone is clear on the game plan, it becomes much easier to move the ball down the field together. In this blog, we’re sharing five tips to turn your PR partnership into a smooth, results-driven collaboration—and help you run up the score.

The U.S. remains a top destination for Asian companies expanding globally. At the  Asia GO IPO Summit 2025, hundreds of private firms gathered to learn how to build brand visibility and investor confidence, showing strong appetite for the American market. Yet with its vast, competitive landscape, entering without a solid communications strategy is like running a marathon without shoes. Ambition may spur momentum but it simply isn’t enough to go the distance

Despite the immense business opportunity, communications and marketing strategies frequently trail behind. Launching into the American market risks being met with silence, missing the opportunity to build critical media relationships, or creating unrealistic expectations due to miscalculations of the  U.S. media landscape. These missteps, well documented by Forbes, in How Global Brands Can Avoid Cultural Missteps in New Markets, threaten even the most promising initiatives. These three often overlooked yet essential communications considerations can determine whether a new U.S. entry fades quickly or achieves launch success.

Digital ads don’t have to be the pop-up nobody asked for. When done right, they’re more like a friendly tap on the shoulder—relevant, timely, and actually useful. When you get it right, your ads stop feeling like interruptions and start feeling like helpful conversations. In this blog, we’ll explore five smart, actionable strategies that brands use to transform digital ads from background noise into meaningful, memorable connections.

Personas are your secret weapon for humanizing marketing. They tell you where your audience is coming from, what they care about, and how to reach them on their own terms. When done right, personas transform your strategy from generic to genuine, helping you craft campaigns that hit home and keep people coming back. In this blog, we’re exploring five smart, practical ways to use personas like a pro and keep your brand right where it belongs—on your customer’s radar.

Think of AI as your marketing sidekick—clever, tireless, and ready to turn everyday strategies into smarter, more personalized customer experiences. From advanced targeting and hyper-personalization to real-time adjustments and predictive insights, AI helps brands move with precision. Want to make your budget go further or offer nonstop customer support? AI is already on it. This month, we’re spotlighting six impactful ways to leverage AI’s superpowers in your marketing strategy and boost engagement, efficiency, and results.

Seasonal marketing is like giving your brand a calendar full of chances to shine. Whether it’s summer sizzle or holiday hustle, it’s all about showing up with the right message at the right time to truly connect with your audience. By tapping into moments that matter, seasonal strategies can help you connect, convert, and keep your brand top of mind. Here’s how SKC creates campaigns that drive results every season:

In a world where everyone’s chasing the next viral trend, traditional PR still packs a punch when it comes to building credibility and trust. The real magic happens when you blend both worlds. By combining time-tested PR tactics with the power of digital channels, brands can establish authority, amplify their message, and engage audiences across multiple platforms. Let’s explore how traditional PR is more than just an old-school approach, it’s an essential tool for shaping perceptions and boosting your brand’s reputation:

Nikkei Japan, with 1.5M circulation, recently featured Silicon Valley-based Earli’s CEO and co-founder, Cyriac Roeding, in an op-ed exploring the need to shift from traditional early cancer detection and treatment methods based on often undruggable or completely missing natural cancer biomarkers to a new, engineering-led approach to cancer treatment.

Amidst the buzz and competition at ISC West, Taiwan Excellence stood out with a high-impact Product Launch and Luncheon. The event, titled “Advancing Global Security with Taiwan’s AI Solutions,” drew top-tier media, industry leaders, and decision-makers from across the global security tech space. Showcasing next-gen AI-powered solutions from five leading Taiwanese brands, company representatives captivated the audience with innovations in IoV, biometric security, and cloud integration.