If you're a small company, trying to handle your PR and marketing on top of everything else you have to worry about, it can be overwhelming. Sure, you've got just as much ambition as a more prominent company, but you're short-staffed and as much as you hate to admit... you're not Superman or Wonder Woman.
We're here to tell you that it's okay.
Great leaders know when to ask for help and how to delegate. So stop trying to grow that third shoulder to carry the weight of your company's marketing and instead share that load with an agency that knows what they're doing.
Here are five reasons why you should:
1. Many Hands Make Work Light
An extra hand is always a good thing. Trying to meet your company's PR/marketing needs effectively is no side job. It's a lot of work creating campaigns, shelling out press releases, blog posts, case studies, social media, or what have you, if it's not your only priority or even your area of expertise, it can weigh heavy on your shoulders. Having someone around explicitly dedicated to it allows you to focus on your core tasks.
2. Focus On Your Strengths
You know what you're good at, maybe it's solving complex math equations or cracking an egg over a skillet. A PR professional is skilled in making you look good. They're good writers and know media like the back of their hand. They'll take all the cool things your company does and turn them into marketing gold. Maybe it's a newsletter about your recent accomplishments or a case study that shows off your company's problem-solving skills, but it'll have prospective customers flocking to you in droves.
3. They Have The Tools For The Job
Ever need to get a job done, but you don't have the right tools? Maybe you're missing that screwdriver, or you're using a fork to cut through a steak. When it comes to your PR and marketing, the right pro will have precisely what you need. One of them is marketing automation software, like Hubspot, which can handle all of your content marketing needs. Another is media databases, like Cision, where they can find the media contacts most relevant to your company. Agencies leverage existing relationships and develop ones on your behalf to promote your company through published media, which in turn, gets your name out there and raises awareness among potential customers.
4. Fast, Aren't They?
Small is not a death sentence. Say it with us. You can be a small company and still do great things, but there comes a point when you too will need a hand. Sure, you don't have the workforce now, but that's why collaboration is vital. Partnering with an agency allows you to supplement your team. Plus, skilled professionals will know how to get a thing or two done in record time. The work is back-breaking, whether it's setting up a press conference or launching a marketing or media campaign, but they might just deliver beyond your in-house resources can.
5. They Bring Something Different To The Table
Don't mistake us. We're not saying that these people are capable of doing something that you're not. What we're saying is that these are trained and seasoned professionals who have spent years honing their craft, cultivating relationships with media and have heightened expertise that could get you further in the long run. Whether it's a personal sensibility of a market that you have virtually no experience with or skills that you generally don't possess yourself, have faith that they do.
Power is in the eye of the beholder, and no matter what size your company is, you can still pack a punch! So if you're feeling overwhelmed trying to cover all your bases yourself, maybe it's time to partner with an agency that will take the weight off of your shoulders and allow you to get back to business.