SKC Insights

Think of AI as your marketing sidekick—clever, tireless, and ready to turn everyday strategies into smarter, more personalized customer experiences. From advanced targeting and hyper-personalization to real-time adjustments and predictive insights, AI helps brands move with precision. Want to make your budget go further or offer nonstop customer support? AI is already on it. This month, we’re spotlighting six impactful ways to leverage AI’s superpowers in your marketing strategy and boost engagement, efficiency, and results.

Seasonal marketing is like giving your brand a calendar full of chances to shine. Whether it’s summer sizzle or holiday hustle, it’s all about showing up with the right message at the right time to truly connect with your audience. By tapping into moments that matter, seasonal strategies can help you connect, convert, and keep your brand top of mind. Here’s how SKC creates campaigns that drive results every season:

In a world where everyone’s chasing the next viral trend, traditional PR still packs a punch when it comes to building credibility and trust. The real magic happens when you blend both worlds. By combining time-tested PR tactics with the power of digital channels, brands can establish authority, amplify their message, and engage audiences across multiple platforms. Let’s explore how traditional PR is more than just an old-school approach, it’s an essential tool for shaping perceptions and boosting your brand’s reputation:

Nikkei Japan, with 1.5M circulation, recently featured Silicon Valley-based Earli’s CEO and co-founder, Cyriac Roeding, in an op-ed exploring the need to shift from traditional early cancer detection and treatment methods based on often undruggable or completely missing natural cancer biomarkers to a new, engineering-led approach to cancer treatment.

Amidst the buzz and competition at ISC West, Taiwan Excellence stood out with a high-impact Product Launch and Luncheon. The event, titled “Advancing Global Security with Taiwan’s AI Solutions,” drew top-tier media, industry leaders, and decision-makers from across the global security tech space. Showcasing next-gen AI-powered solutions from five leading Taiwanese brands, company representatives captivated the audience with innovations in IoV, biometric security, and cloud integration.

If you’ve flown into or out of Seattle-Tacoma International Airport (SEA) recently, you can’t miss STARLUX Airlines! The carrier’s eye-catching advertising campaign commands attention across SEA’s busiest pathways, making a bold impression on travelers from the moment they arrive. Striking creative splashes across SEA’s skybridge and parking garage, as well as on high-impact digital screens throughout the terminals and baggage claim, celebrating STARLUX’s new Seattle route in style.

Lead generation is like matchmaking for your business—it’s all about pairing your brand with the perfect prospects. Whether you’re reeling them in with scroll-stopping content or grabbing attention with targeted ads, every move counts. From sprucing up your website to engaging fans on social media, each strategy has its part to play in attracting, connecting, and converting customers. Let’s explore 6 fun and effective ways to make lead generation easier, smarter, and more effective as we set your business up for long-term success.

Does your brand need a refresh? A rebrand isn’t about losing your unique identity—it’s about evolving it to stay relevant, engaging, and top-of-mind.  Whether it’s a sleek new logo or sharper messaging that ensures consistency, staying current means staying competitive. A strategic brand refresh can revitalize your business, attract new customers, and reconnect with existing ones. Here’s how SKC can help brands transform and thrive:

SKC is excited to welcome Vigloo, an innovative short-form video platform, as our newest client! As Vigloo prepares to bring bold, bite-sized dramas to the competitive US market, SKC is ready to support its expansion with a powerful, data-driven communications strategy. 

Big news in the skies! SKC proudly congratulates our client, STARLUX Airlines, on the launch of its fourth U.S. destination—a brand-new Ontario, California to Taipei nonstop route, taking flight June 2, 2025.