5 Ways to Build Reputation

SHARON SIM • February 8, 2018

What separates the haves from the have-nots in the business world? The simple answer is "reputation," an intangible that fortunately isn't unattainable. Chances are you already have most of the components to build your company's identity and reputation. One thing is for sure, no matter how good your product or service, you don't stand a chance in the business world without a solid reputation.

Here Are Five Ways To Build Reputation:

1. Know Thyself

Laser-focus on the niche that gives your company its competitive advantage. Knowing where you stand in the competitive landscape is the first step to developing your company's key messages and a larger strategy for building your company's identity and reputation.


2. Know Your Customers

Don't just know them, love them! Extreme customer care, attention and follow-up deepen their trust in you. Monitoring social media to interact with your customers pulls down the barrier between you and your customers. It generates more repeat business, more testimonials and referrals, and eventually cements your credibility and reputation.


3. Celebrate Success in the Media

Just won a big contract? Promoted a vice president? Carved out an industry niche and established thought leadership validated by analysts? It's time to celebrate, not just among colleagues, but announce it to the media and your customers! Your company's accomplishments chronicled over time in newspapers, magazines, and your various social media channels build an undeniable track record and an enviable persona for all to see.


4. Create a Corporate Culture

Every employee that walks through your front door is a walking billboard, a company "ambassador." Treat them well, and foster a nurturing and high quality work environment. Ultimately, their collective attitudes and job performances will make or break your company.


5. Give Back, Give Back

The mark of a truly reputable, successful company is one who not just rakes in the profits, but one who makes a positive impact on the larger community it serves. Successful companies participate in noble causes, bringing smiles to their larger communities, and building positive impressions that ripple and last.



A solid reputation can give your business a leg-up in your industry. Click below for a free consultation session on building your reputation.


Insights to fuel

modern brands

Sign up for our SKC Insights newsletter to get industry insights, trends, and more in your inbox.

Contact Us

SHARE THIS

Latest Blogs

By SHARON SIM February 9, 2026
A rebrand isn’t just a visual refresh, it’s a recommitment to purpose. At SKC, our new identity brings strategy, storytelling, and experience into sharper alignment—so every touchpoint reflects who we are and where we’re going. Rooted in intention and built for momentum, this next chapter sets the stage for brands read
By SHARON SIM January 14, 2026
AI has entered marketing like an all-purpose, high-octane oscillating saw—fast, versatile, and impossible to ignore. It can draft content in seconds, surface insights in minutes, and take repetitive tasks off your plate. But just because a tool is powerful doesn’t mean it’s right for every job. In marketing and communications, knowing where AI helps and where it doesn’t can be the difference between messages that feel sharp and those that feel hollow. In this blog, we explore how brands can use AI to work smarter without losing the human judgment, creativity, and connection that make communication truly effective.
By SHARON SIM December 10, 2025
Breaking into U.S. media isn’t just about showing up, it’s about playing by the rules of a new playground. At SKC, we help Asian brands turn strategy, storytelling, and timing into coverage that sticks. With the right partner, clear expectations, and cultural insight, your pitches don’t just get seen, they earn real tr
By SHARON SIM November 26, 2025
When it comes to PR, having an agency isn’t enough, having a true partner is what moves the ball. At SKC, we help brands turn collaboration into momentum, aligning strategy, storytelling, and execution so every play pushes you closer to the goal. With the right game plan, clear communication, and a team working in sync
By SHARON SIM October 7, 2025
When brands expand globally, showing up isn’t enough, showing up ready is what sets you apart. At SKC, we help Asian companies enter the U.S. market with confidence, crafting stories that resonate, strategies that evolve, and communications that truly connect, turning market entry into meaningful momentum.
By SHARON SIM September 4, 2025
When digital ads are done right, they don’t interrupt, they connect. At SKC, we help brands turn ads into conversations that are timely, relevant, and meaningful, transforming every impression into an opportunity for genuine engagement.
By SHARON SIM August 5, 2025
When you know your audience, you don’t just market, you connect. At SKC, we use personas to help brands move beyond assumptions and into authentic, insight-driven strategies that speak to what people really care about.
By SHARON SIM July 7, 2025
Seasonal marketing turns timely moments into lasting impact. With smart, well-timed campaigns, SKC helps brands connect, convert, and stay top of mind all year long.
By SHARON SIM June 3, 2025
Seasonal marketing turns timely moments into lasting impact. With smart, well-timed campaigns, SKC helps brands connect, convert, and stay top of mind all year long.
By SHARON SIM May 1, 2025
Traditional PR builds trust, boosts credibility, and creates lasting impact, even in a digital-first world. Here’s how SKC blends classic tactics with modern channels to elevate your brand!
Show More