Tanita Sandhu

"If you get, give. If you learn, teach." - Maya Angelou

Tanita headshot

Tanita is a global citizen and a world-class brand transformation leader. She has over 20 years of strategic corporate brand and marketing experience, having lived and worked around the world, both on the client and agency side, managing local, regional and international teams.

She is inspired to work with 'thinking' brands that are making conscious and considered choices about their impact on humanity and reworking their brand DNA code of ethics to include a humanitarian view.

Given her breadth of experience from guiding startups into the mainstream to building and leading transformative sales, marketing and brand growth organizations (both corporate and NGOs), Tanita's skill set is unique, adaptable and applicable to any environment. She values courage and tenacity as tenets to drive real change and positive impact and has worked with both bootstrapped modest budgets as well as managed over USD250 million dollar budgets. Ultimately, it is about delivering results that matter.

Some of her senior leadership roles include the following:

  • Executive Director of Marketing, Dubai Design District, (d3), Tecom Investments, a purpose-built master-plan destination in Dubai dedicated to housing the design community, comprising commercial, hospitality, art, design and real estate properties.

  • Executive Brand Director and Head of Corporate Communications, Majid Al Futtaim, a USD10 billion conglomerate famous for its Ski Dubai brand in Dubai, amongst other iconic brands, with a presence in over 18 countries.

  • Executive Client Director & New Business with The Brand Union (now known as Superunion), a global branding and digital marketing consultancy which is part of the WPP Group, the world's largest marketing and design company.

  • Vice President of Corporate Marketing & Public Relations with Gemalto (now known as Thales), a digital security company with a presence in over 180 countries.

Tanita holds a Bachelor of Arts degree in Communications from Monash University. She also volunteers her time working with NGO brands.

Tanita's Favorite Things

Music Lover

Tanita Loves world music.
"Music is a great blessing. It has the power to elevate and liberate and sets people free to dream. It can unite us to sing with one voice. Such is the value of music" -- Nelson Mandela.

40 Countries & Counting...

Tanita believes that travel is the best education life can ever give us. It opens our mind, heart and soul to appreciate and celebrate humanity. She has traveled to over 40 countries and counting!

In Good Company


Bringing people together through food and wine against a backdrop of eclectic music is one of Tanita's passions. She loves to cook and nothing makes her happier than to see how great food brings people together. On any given day, you can find a house full of people 

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