Happy Earth Day! How Marketing & PR Can Learn from the 3Rs

SHARON SIM • April 12, 2017

“I see trees of green, red roses too…” As Louis Armstrong sings, it’s a wonderful world. Every Earth Day we celebrate earth and our efforts to protect it. One of our environmental protection mantras is the 3Rs – Reduce, Recycle, Reuse. The idea of reusing old items to reduce waste can also be useful for your company’s marketing and PR content. Instead of the classic 3Rs, may we present, Renew, Recycle, and Repurpose:

1. Renew Your Old Content

If you’ve been in the business for a while, you’ve probably accumulated a nice “library” of contents. Don’t let them collect dust and become out of date! New advancements happen all the time and updating your old content gives your readers new insights. For instance, that two-year-old ebook on video marketing might need an update now since Vine shut down and Snapchat is growing in popularity.


2. Recycle onto New Channels

Do you have a top-performing post on your company’s blog that makes you smile? Share it on other platforms like Medium and LinkedIn. Not only will your content get more views, it will increase your SEO and visits to your own site. Repost at least two weeks after it debuts on your blog, add links back to your site, and update the title. The new title will make it so search engines will know which is the original.


3. Repurpose into New Forms 

The best part about old content is that you already know if your audience likes it. Take some old favorites and reformat them for new readers. Collect a series of blog posts into an ebook. If you already have an ebook, package the content into a webinar or an email course. Not only will this allow your message to reach different audiences, it will give your content longevity. And taking a more strategic approach, think of your content marketing like a tree. Your older content makes up a root system that feeds into a larger piece of content like a trunk, then grows into repackaged branches of new content, like infographics, blog posts, email campaigns and more.


So let’s learn from our Earth Day brethren and “Renew, Recycle and Repurpose.” Together, doing the 3Rs will extend your contents long past their debut. 


Would you like a sounding board and strategic insights on how to renew, recycle and repurpose content? Take advantage of SKC's 45-minute free consultation. 


Insights to fuel

modern brands

Sign up for our SKC Insights newsletter to get industry insights, trends, and more in your inbox.

Contact Us

SHARE THIS

Latest Blogs

By SHARON SIM February 9, 2026
A rebrand isn’t just a visual refresh, it’s a recommitment to purpose. At SKC, our new identity brings strategy, storytelling, and experience into sharper alignment—so every touchpoint reflects who we are and where we’re going. Rooted in intention and built for momentum, this next chapter sets the stage for brands read
By SHARON SIM January 14, 2026
AI has entered marketing like an all-purpose, high-octane oscillating saw—fast, versatile, and impossible to ignore. It can draft content in seconds, surface insights in minutes, and take repetitive tasks off your plate. But just because a tool is powerful doesn’t mean it’s right for every job. In marketing and communications, knowing where AI helps and where it doesn’t can be the difference between messages that feel sharp and those that feel hollow. In this blog, we explore how brands can use AI to work smarter without losing the human judgment, creativity, and connection that make communication truly effective.
By SHARON SIM December 10, 2025
Breaking into U.S. media isn’t just about showing up, it’s about playing by the rules of a new playground. At SKC, we help Asian brands turn strategy, storytelling, and timing into coverage that sticks. With the right partner, clear expectations, and cultural insight, your pitches don’t just get seen, they earn real tr
By SHARON SIM November 26, 2025
When it comes to PR, having an agency isn’t enough, having a true partner is what moves the ball. At SKC, we help brands turn collaboration into momentum, aligning strategy, storytelling, and execution so every play pushes you closer to the goal. With the right game plan, clear communication, and a team working in sync
By SHARON SIM October 7, 2025
When brands expand globally, showing up isn’t enough, showing up ready is what sets you apart. At SKC, we help Asian companies enter the U.S. market with confidence, crafting stories that resonate, strategies that evolve, and communications that truly connect, turning market entry into meaningful momentum.
By SHARON SIM September 4, 2025
When digital ads are done right, they don’t interrupt, they connect. At SKC, we help brands turn ads into conversations that are timely, relevant, and meaningful, transforming every impression into an opportunity for genuine engagement.
By SHARON SIM August 5, 2025
When you know your audience, you don’t just market, you connect. At SKC, we use personas to help brands move beyond assumptions and into authentic, insight-driven strategies that speak to what people really care about.
By SHARON SIM July 7, 2025
Seasonal marketing turns timely moments into lasting impact. With smart, well-timed campaigns, SKC helps brands connect, convert, and stay top of mind all year long.
By SHARON SIM June 3, 2025
Seasonal marketing turns timely moments into lasting impact. With smart, well-timed campaigns, SKC helps brands connect, convert, and stay top of mind all year long.
By SHARON SIM May 1, 2025
Traditional PR builds trust, boosts credibility, and creates lasting impact, even in a digital-first world. Here’s how SKC blends classic tactics with modern channels to elevate your brand!
Show More