5 Messages Every Company Needs

SHARON SIM • March 30, 2017

Still searching for "the one"? For that perfect message, that is. Every company desires messaging that clicks with their customers and resonates loudly in the minds of prospective buyers and media. But creating the right perceptions isn't about having a single message. It’s about matching the correct messages, to the right types of audiences, at the right time.The secret to fantastic messaging is found in developing 5 key messages:


Here are five messages every company needs:

1. Corporate - Expressing Your Collective Wisdom

Your company’s reputation rests upon your corporate messages. Having solid corporate messages validates and communicates the integrity and expertise of your executive team, and a company’s approach to the market for the outside world. It is also a vital way to articulate a company’s vision for the future. Public relations professionals can help position your management as visionaries in their field. Strong corporate messages inspire confidence and prompt prospective buyers to do business with you. Strong messages are particularly important for startups, companies looking to sell or working toward an IPO.


2. Product - Standing Apart from the Rest

When clarifying the benefits of your product to the market, developing the right messages is crucial. It is even more important, however, in helping to differentiate your product from the competition. Your marketing/PR team can help educate your prospective buyers and customers, as well as the media and analysts on your special niche, and help them understand where you fit within the competitive landscape. Sometimes this can be as simple as clarifying your product terminology. When introducing a new product in an unknown market segment, lean on marketing/PR to help you reach the right targets at the right time, and with the right product messages.


3. Customers - Your Greatest Source of Credibility

Customer information opens the door to increased media coverage. Your customer is a golden third party endorsement that lends credibiity to your company, products and services. However, getting a customer’s approval to speak with prospects, analysts or the media is not always a simple or straightforward task. Customer PR programs often involve invaluable counsel and analysis to determine the level of prospective buyer interactions or media participation your customer is agreeable to - testimonial, press release mention, media interview, case study participation and more.


4. Partners - You Build Me Up

Partners are another valuable resource and can enhance your credibility and visibility in new markets. High-profile partner companies further accelerate your firm’s ability to gain expanded media coverage. Carefully constructed partner messages are integral to the health of partner relationships. Whether you will be sharing a booth at a tradeshow, co-presenting on a speaker panel or working on a major announcement, your PR team can help you develop the messages surrounding the partnership to ensure your success.


5. Service - I Like the Way You Do What You Do

Defining clear, concise messages that tell your market “how” your product or service is offered, delivered or supported will help articulate your business approach in a thorough way. Particularly if your product is a service, an agency can help highlight a unique business benefit or revenue model, and clearly articulate your services to the right audience. 


When you recognize that your company “profile” is multi-faceted and not based on a single message, you take one step closer towards realizing your brilliance among prospective customers, and also the media spotlight! 


If you enjoyed reading this, you might enjoy reading 5 Ways to Control Your Message in this Brave New World.


Insights to fuel

modern brands

Sign up for our SKC Insights newsletter to get industry insights, trends, and more in your inbox.

Contact Us

SHARE THIS

Latest Blogs

By SHARON SIM February 9, 2026
A rebrand isn’t just a visual refresh, it’s a recommitment to purpose. At SKC, our new identity brings strategy, storytelling, and experience into sharper alignment—so every touchpoint reflects who we are and where we’re going. Rooted in intention and built for momentum, this next chapter sets the stage for brands read
By SHARON SIM January 14, 2026
AI has entered marketing like an all-purpose, high-octane oscillating saw—fast, versatile, and impossible to ignore. It can draft content in seconds, surface insights in minutes, and take repetitive tasks off your plate. But just because a tool is powerful doesn’t mean it’s right for every job. In marketing and communications, knowing where AI helps and where it doesn’t can be the difference between messages that feel sharp and those that feel hollow. In this blog, we explore how brands can use AI to work smarter without losing the human judgment, creativity, and connection that make communication truly effective.
By SHARON SIM December 10, 2025
Breaking into U.S. media isn’t just about showing up, it’s about playing by the rules of a new playground. At SKC, we help Asian brands turn strategy, storytelling, and timing into coverage that sticks. With the right partner, clear expectations, and cultural insight, your pitches don’t just get seen, they earn real tr
By SHARON SIM November 26, 2025
When it comes to PR, having an agency isn’t enough, having a true partner is what moves the ball. At SKC, we help brands turn collaboration into momentum, aligning strategy, storytelling, and execution so every play pushes you closer to the goal. With the right game plan, clear communication, and a team working in sync
By SHARON SIM October 7, 2025
When brands expand globally, showing up isn’t enough, showing up ready is what sets you apart. At SKC, we help Asian companies enter the U.S. market with confidence, crafting stories that resonate, strategies that evolve, and communications that truly connect, turning market entry into meaningful momentum.
By SHARON SIM September 4, 2025
When digital ads are done right, they don’t interrupt, they connect. At SKC, we help brands turn ads into conversations that are timely, relevant, and meaningful, transforming every impression into an opportunity for genuine engagement.
By SHARON SIM August 5, 2025
When you know your audience, you don’t just market, you connect. At SKC, we use personas to help brands move beyond assumptions and into authentic, insight-driven strategies that speak to what people really care about.
By SHARON SIM July 7, 2025
Seasonal marketing turns timely moments into lasting impact. With smart, well-timed campaigns, SKC helps brands connect, convert, and stay top of mind all year long.
By SHARON SIM June 3, 2025
Seasonal marketing turns timely moments into lasting impact. With smart, well-timed campaigns, SKC helps brands connect, convert, and stay top of mind all year long.
By SHARON SIM May 1, 2025
Traditional PR builds trust, boosts credibility, and creates lasting impact, even in a digital-first world. Here’s how SKC blends classic tactics with modern channels to elevate your brand!
Show More