Influencers' Hands-On Demos with Products are a League Above Traditional Marketing
The Taiwan Excellence (TE) ask was exciting and challenging! Enhance the Taiwanese brand image with English-speaking audiences. But don’t do it for just one brand, do it for six. And make sure they all tie back to the TE umbrella.
So, TE turned to digital marketing partner SKC to launch a cohesive, cross-platform influencer marketing campaign. What worked so well in this campaign was that the brands connected with influencers who were not only relevant, but also highly engaging, and considered trustworthy by their followers. As a result, the campaign was a tremendous success — blowing past TE’s expectations while uncovering new fans and prospective customers in the U.S.
For the six brand campaigns SKC worked with influencers specializing in different niches—from technology and gaming to electric and vehicles and education. Each influencer created unique content centered around the brand they focused on and infused their authentic voice into the content. Importantly, the campaign’s success was ensured by the hard work done up front in identifying the influencers with the same values as each of the brands.
Here are the brands’ influencer marketing campaigns with solid results below:
Influencers were able to deliver incredible results for the TE campaign. Like TE, many brands are using influencer marketing in innumerable ways, and if you aren’t on board yet, it’s time to join in the fun!
How can message development impact how the media and prospective customers perceive you? How can you get help creating compelling copy for your website and case studies that can support you in converting strangers to customers? How can SKC’s combination of PR and inbound marketing services move the needle for you? To request a proposal, click below….