Zepp Health, a global leader in smart wearables and health technology, has rapidly become a key player in the health, fitness, and wellness industries. Founded in 2013, the company quickly expanded across Asia Pacific, the European Union, UK, and North America.  

The Brief 

With a diverse and rapidly growing portfolio of consumer brands – Amazfit, Zepp Clarity, and Zepp Aura – Zepp Health faced the challenge of crafting a cohesive corporate narrative that aligned with its renewed focus on the US market. To achieve this, the company needed a strategic partner to support its corporate identity and brand communications architecture refresh. 

What We Did 

SKC collaborated closely with Zepp Health’s global branding team to build a full-scale messaging framework that positioned the company as a distributed global entity. Our work included an immersive multi-channel communications audit, developing unified messaging and positioning, and building out core press kit materials. These foundational tools ensured a seamless rollout of Zepp Health’s new messaging hierarchy across its corporate structure.  

Following our successful messaging program, Zepp Health tapped on SKC to provide ongoing support for its corporate, sub-brand, and product PR. Working in lockstep with the company’s in-house teams, we have provided strategic insights and agency-level resources to accelerate success, including:   

• Amplifying Amazfit New Smart Wearables Launch: SKC leveraged our media relations expertise and extensive network to secure product reviews for Amazfit across top-tier publications, boosting its visibility in the US wearables market.  

• Making Waves with Zepp Clarity Hearing Aid Solutions: SKC spearheaded a high-impact, multi-pronged product launch for Zepp Clarity’s newest product, the Zepp Clarity Pixie, building brand awareness through top placements in Engadget, Yahoo! Health, and more.   

• All Abuzz at CES: Leveraging SKC’s track record driving media interest and coverage at CES, Zepp Health’s innovative products – such as the Amazfit Helios ring and Zepp Clarity Pixie – took center stage at Pepcom 2024, spotlighting the unified strength of the Zepp Health portfolio. 

The Outcome 

Our partnership with Zepp Health has evolved from a branding overhaul to an ongoing collaboration spanning product launches, media relations, event promotion, and more. With a solid messaging foundation in place and a trusted PR agency by its side, Zepp Health continues to grow its reputation through earned media and building trust, growing its user base. 

SKC played a crucial role in unifying Zepp Health’s diverse portfolio under a cohesive brand communications framework. Their comprehensive approach to messaging has enabled global teams to use a consistent guide, ensuring each sub-brand maintains its unique identity while contributing to a unified corporate narrative. This consistency has optimized our marketing strategies across different markets, enhancing both relevance and impact. Thanks to SKC’s ongoing guidance, we continue to grow our brand reputation and strengthen our presence globally, particularly in the U.S. market.

~ Tanita Sandhu, Head of Global Branding and Corporate Marketing, Zepp Health